Behavioural Psychology

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

Cognitive behavioral therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioral Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioral therapy and applying them to your life.

आपका दिमाग़ बारूदी सुरंग जैसा नहीं होना चाहिए। लगातार बोलते रहना अस्वस्थकर है; यह किताब आपको बेहतर रास्ता खोजने और एक उज्जवल जीवन जीने में मदद करती है। एक विचलित और गैर-मौजूद दिमाग़ दुख का सबसे बड़ा कारण है।

This remarkable book by Dr. Joseph Murphy, one of the pioneering voices of affirmative-thinking, will unlock for you the truly staggering powers of your subconscious mind. Combining time-honoured spiritual wisdom with cutting-edge scientific research, Dr. Murphy explains how the subconscious mind influences every single thing that you do and how, by understanding It and learning to control its incredible force, you can improve the quality of your daily life.

Originally written in English, this book has been translated into Marathi to reach a wider audience. The book is designed to help listeners overcome self-doubt and achieve their goals through positive thinking and action. It provides practical advice and strategies for personal and professional success. You Can is a powerful guide to unlocking your potential and living a fulfilling life, and the Marathi translation makes this valuable resource accessible to Marathi-speaking listeners.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

If you want to discover how to get what you want out of life, then pay attention... Each of us is born with a built-in supercomputer called a brain. But, it has been said that humans can only access a small fraction of its ability. Would you like to know how to unleash your full potential so you can get what you want in life? Would you like to know how some people can seem to achieve tremendous success in everything they do?

Learn how to quiet your mind and ease fearful feelings with this simple, practical anxiety workbook for women. Each moment offers insight into the underlying causes of anxiety and teaches you how to identify your triggers and develop effective coping methods so you can live with greater confidence and contentment.

Practical trading psychology insight that can be put to work today Trading Psychology 2.0 is a comprehensive guide to applying the science of psychology to the art of trading. Veteran trading psychologist and bestselling author Brett Steenbarger offers critical advice and proven techniques to...

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know...

If you suffer from unwanted, intrusive, frightening, or even disturbing thoughts, you might worry about what these thoughts mean about you. Thoughts can seem like messages - are they trying to tell you something? But the truth is that they are just thoughts, and don’t necessarily mean anything. Sane and good people have them. If you are someone who is plagued by thoughts you don’t want - thoughts that scare you, or thoughts you can’t tell anyone about - this book may change your life.

Transform your psychology, transform your trading! Positive Trading Psychology demonstrates how to achieve sustained success in trading by identifying and leveraging your cognitive and emotional strengths. There has been an explosion of research and practice in the field of positive psychology...

The Dialectical Behavior Therapy Skills Workbookbroke new ground in self-help resources when it was released more than ten years ago, offering readers unprecedented access to the core skills of dialectical behavior therapy (DBT). Now fully revised and updated, this second edition continues to offer straightforward, step-by-step exercises that will bring coreDBT skills to thousands who need it.

THE INTERNATIONAL BESTSELLER ‘A monumental, gripping book … Outstanding’ SUNDAY TIMES ‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’ Angela Duckworth, author...

"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading practitioners of brief and effectual cures. Will...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

This book was designed to reduce mistakes. Your mistakes with money. Tiny errors, epic fails and everything in between. You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio. If you could learn how to avoid the unforced errors...

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

Brought to you by Penguin. Steven Pinker, one of the world's greatest thinkers and bestselling author of Enlightenment Now, The Better Angels of Our Nature and The Language Instinct, reveals the power and perils of thinking alike. As a cognitive scientist, the ultimate subject of Steven...

A New York City therapist examines the paradoxical relationship between domesticity and sexual desire and explains what it takes to bring lust home. One of the world’s most respected voices on erotic intelligence, Esther Perel offers a bold, provocative new take on intimacy and sex. Mating in...