Design Psychology

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time...

Master psychological research methods and crush exam anxiety without drowning in dense academic jargon or heavy math. Whether you are commuting to campus or preparing for a rigorous clinical career, this accessible audio guide transforms overwhelming statistics into practical, everyday tools...

'Brilliant, wise, humane, scientific, and kind. Beliefism is exactly what the doctor ordered - and it could change the world' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University "Repeated throughout is the fine principle that whatever position you wish to argue on an issue...

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our...

Simple, practical advice on how to design your home for health and happiness. Create a healthy, happy home with 100 design ideas to support your physical and mental wellbeing. Using the latest evidence and research in wellbeing and Biophilic Design, learn how to transform every space in your...

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can...

Now in paperback: At the cutting edge of science and spirituality, New York Times best-selling author Gregg Braden explains that evolution is not the whole story of humanity--and offers a new understanding of our origins that can help us tap the extraordinary abilities we already have. What...

Eliminate user friction and design deeply intuitive products by aligning your workflow with actual human psychology. Perfect for focused morning commutes or deep-work sessions, this actionable guide transforms how tech teams and product managers understand customer behavior. Stop guessing why...

Are you tired of formulaic interiors and following trends? Do you long for a home that expresses who you truly are, that's a sanctuary from our 24/7 lifestyles dominated by technology? The Healing Home & Garden will help you to: - Take an objective look at your home - Examine whether it's...

From bestselling author Kenneth C. Davis comes a treasure trove of answers to questions about our world. Was there an Atlantis? What's the smallest country in the world? What's the difference between a jungle and a rain forest? Kenneth C. Davis, author of Don't Know Much About History, Don't...

It started like a fairy tale. He was Prince Charming. At first. The abuse came later, when he thought he owned her. It started with verbal attacks. She had done something wrong, he screamed. She couldn't do anything right, it seemed. Other days, Prince Charming was back. One day he raped her. On two occasions he tried to kill her. She survived. She went on a quest to heal, to understand, to gather the pieces of the puzzle, to make whole.

One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want. Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as...

FORMERLY PUBLISHED AS INSIGHT OUT International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford...

We are oddly paradoxical creatures who long to be happy while creating our own suffering. We replay past anguish, anticipate future distress, and stew in self-righteous anger. In Hard to Be Human, Ted Cadsby focuses on five cognitive design flaws that foster underthinking and overreacting, and reveals powerful strategies to overcome them.