Design Science

At a shadowy company (Karoli Robotics Corporation) owned by a Sillicon Valley billionaire, a scientist named Jim creates an AI that can fool the Turing test at the same time as his colleague, Daniel, successfully synthesizes DNA in a test tube. Daniel's attempts to reanimate dead chimps using his discovery have been unsuccessful, but when his friend Laura Bocelli is killed by being trapped inside a lab freezer, Daniel is presented with the perfect specimen. However, Laura is irreparably brain dead.

Skyrim, with its in-depth world building and talented design, didn't just happen overnight. It took years of planning and hard work. But every game designer started where you are now. Find out how you can get started in game design.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Have you ever looked at a skyscraper and wondered how it was built? Do you ever look up at a tall building and wonder how it does not fall down? This story helps you explore the changes that have led to the creation of skyscrapers! You will get to see the different materials that have been developed to allow for better stability. You will get to understand how things like iron, steel, and concrete have revolutionized the way buildings are built and designed. By the end of this story, you will have a new appreciation for the skyscrapers that are all over the world!

Paul Dolan shows us how to find pleasure and purpose in everyday life. As a professor of behavioural science at the London School of Economics, Dolan conducts original research into the measurement of happiness and its causes and consequences, including the effects of our behaviour. Here he creates a new outlook on the pursuit of happiness - it's not just how you feel, it's how you act. Happiness by Design shows that being happier requires us to actively redesign our immediate environment.

In Designs for the Pluriverse Arturo Escobar presents a new vision of design theory and practice aimed at channeling design's world-making capacity toward ways of being and doing t….

In the last thirty years of his life Albert Einstein searched for a unified theory - a theory which could describe all the forces of nature in a single framework. But the time was not right for such a discovery in Einstein's day. Neither was the time right when, in 1988, Professor Stephen...

Have you ever wanted to discover a roller coaster that is bigger or faster or scarier than any one you’ve ridden before? Follow the design activity to engineer your own, new roller coaster! Learn how different engineering elements make an exciting ride!

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

Have you ever wondered how buildings are created? Architects have to use lots of different shapes in order to build a structure. Many geometric shapes are needed to create building designs. Can you find the different shapes in historical landmarks from all over the world?

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can...

Elaine Biech, one of the most highly regarded names in talent development, has set out to identify the perfect blend of content mastery and audience insight. The result is this highly informative book. The Art and Science of Training presents the science for learning and development, but it also emphasizes that training success lies in knowing what to do when things don't go as planned.

Penguin presents the audiobook edition of How to See the World, A Pelican Book, by Nicholas Mirzoeff, read by Jonathan Keeble. In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google...

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Bloomsbury presents… How to Design a Universe: The Science of Real and Virtual Worlds Written and read by Professor Catherine Heymans Could we be living in a computer simulation? How would we even know? In How to Design a Universe, acclaimed astrophysicist Catherine Heymans takes you on a...

One of the BBC's most anticipated books for 2024 An i-D non-fiction book of 2024 A Stylist non-fiction book of 2024 'An essential book' i-D What happens when our cultural and artistic lives are dictated to us by an algorithm? What does it mean when shareability supersedes innovation? How can we...

Master mixed methods research by turning complex data into rigorous, publishable social and health science studies. Perfect for focused study sessions or commuting to the lab, this practical guide strips away philosophical jargon. Whether you are drafting a thesis proposal or tackling an...

Does the universe embody beautiful ideas? Artists as well as scientists throughout human history have pondered this “beautiful question.” With Nobel laureate Frank Wilczek as your guide, embark on a voyage of related discoveries, from Plato and Pythagoras up to the present. Wilczek’s...

A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we...