Game Industry Business

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

The inside story of the booming video game industry from the late 1990s to the present, as told by the Managing Director of Ubisoft's Massive Entertainment (The Division, Far Cry 3, Assassin's Creed: Revelations).At Massive Entertainment, a Ubisoft studio, a key division of one of the largest...

Secrets. Lies. Murder. Fame can be deadly. A British icon delivers a powerful blockbuster in an exhilarating thriller set in London’s East End. ____________________________________________________ A FALLEN ROCKSTAR. ONE LAST CHANCE FOR REDEMPTION. People used to scream Johnny Klein's name. Now...

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Best-selling author Jeffrey Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the world’s top CEOs. In The Transformative CEO, they have boiled down the characteristics it takes to become a transformational CEO—the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, The Transformative CEO provides valuable strategies that any manager, business owner, or executive can use.