Marketing Religion

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

No matter where our leadership roles find us—on the football team or in the corner office; organizing family activities, creating public policy, or teaching from the pulpit—all leaders are marked with character, the result of their being made in the image of God. All also are marred by sin...

Let's start with a thought experiment. Take a moment to imagine yourself, only a supremely confident version. Think of how you'd be at work, at home, with those you love and those you don't. Think of all the things you'd do differently. Now, this is the important thing: You can feel this way right now. You can feel brave and confident and full of a sense of your own self-esteem right now, just as you are.