Modern Business

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

A radically revised new edition of this highly readable, popular guide aimed at everyone from students to statesmen who want to make sense of the modern economy and grasp how economic theory works in practice. It starts with the basics, and from the underlying theory it moves to the specifics of the world economy, including an analysis of the recent recession. The closing part puts the usefulness and the failings of economics under the spotlight, and looks at the innovative approaches being developed to address these failings.

In this path-breaking audiobook, Chanakya’s 7 Secrets of Leadership, author Radhakrishnan Pillai delves into Chanakya’s Saptanga with the real-life example of D. Sivanandhan. Former Director General of Police, Maharashtra, and the archetype of an able administrator, Sivanandhan shares his guidelines for effective management, highlighting those that make him a dynamic leader.

In defiance of the stereotypes trotted out by yesterday's pundits, modern India's rise is both unusual and unexpected. It is unusual because some of the sharpest economic improvements are being observed in those sections of Indian society which were thought to be the most disadvantaged: women...

How to Start a Side Hustle will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence.

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

What skills do you need to succeed today? How can you make better choices? In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. The book addresses real-life problems faced by practitioners on a daily basis and explains scientifically sound solutions using math, supported by code and examples.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

Since premiering in 2009, the groundbreaking television sitcom Modern Family has garnered tens of millions of devoted fans, earning 75 Emmy nominations and 22 Emmy Awards, including five in a row for Outstanding Comedy Series (one of only two sitcoms to ever achieve that feat). Professors have written about it. Psychologists have lectured on it. Leading publications, such as The New York Times and Washington Post, have explained their love for it.

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer the questions of businesses, like how to implement AI and Cybersecurity in a company? How and when to link an AI? What are the available cyber securities that could be comfortable to understand and access within the scope of a business and a person? And other similar questions.

In her debut book, Modern Etiquette Made Easy, the Queen of Good Manners Myka Meier takes formal etiquette that she learned while training under a former member of the queen of England's household and breaks it down into five easy steps to help you feel 100 percent confident in the areas of social, dining, business, and networking etiquette.

At the start of 2020, Moderna was a waning biotech unicorn, still years away from delivering its first product despite a decade of development of a potentially breakthrough innovation: using RNA to combat disease. Investors were getting antsy or, worse, skeptical. Then the coronavirus pandemic hit, and Moderna became a central player. Wall Street Journal reporter Peter Loftus brings the inside story of how Moderna went all in on a single revolutionary idea.

"The Ultimate Career Survival Master Course" is designed to transform you into an irreplaceable asset in your field. More than a mere guide, this book equips you with the strategies and mindset required to become the most valued individual in your career. Amid a shifting work landscape and rapidly advancing technology, equip yourself with the tools to not just survive but thrive. It's time to future-proof your career and shine in any circumstance.

Here is a bold new history of economics, the dramatic story of how the great economic thinkers built a rigorous social science without peer.

The New York Times Book Review Editors' Choice The incredible saga of the German-Jewish immigrants—with now familiar names like Goldman and Sachs, Kuhn and Loeb, Warburg and Schiff, Lehman and Seligman—who profoundly influenced the rise of modern finance (and so much more), from the New...

Native and imported, sacred and ordinary, culinary and floral, favourites of various kings and commoners over the centuries, trees are the most visible signs of nature in cities, fundamentally shaping their identities. Trees are storehouses of the complex origins and histories of city growth...

Enhance and strengthen your corporate leadership skills with this guide to spirituality in business from a bestselling Christian consultant and speaker. Bestselling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In...