Modern Business

A 30-day course to write simple, sharp and attractive letters for all occasions. This audiobook is a compilation, in simple and practical manner, of all letters a person may use to express his views, ideas, and opinions on all occasions, such as personal, social and business. The course is intended to be completed within 30 days.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

In this path-breaking audiobook, Chanakya’s 7 Secrets of Leadership, author Radhakrishnan Pillai delves into Chanakya’s Saptanga with the real-life example of D. Sivanandhan. Former Director General of Police, Maharashtra, and the archetype of an able administrator, Sivanandhan shares his guidelines for effective management, highlighting those that make him a dynamic leader.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

In defiance of the stereotypes trotted out by yesterday's pundits, modern India's rise is both unusual and unexpected. It is unusual because some of the sharpest economic improvements are being observed in those sections of Indian society which were thought to be the most disadvantaged: women...

Brought to you by Penguin. Recently many people have assumed that we are blank slates shaped by our environment. But this denies the heart of our being: human nature. Violence is not just a product of society; male and female minds are different; the genes we give our children shape them more...

What skills do you need to succeed today? How can you make better choices? In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.

How to Start a Side Hustle will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer the questions of businesses, like how to implement AI and Cybersecurity in a company? How and when to link an AI? What are the available cyber securities that could be comfortable to understand and access within the scope of a business and a person? And other similar questions.

The New York Times Book Review Editors' Choice The incredible saga of the German-Jewish immigrants—with now familiar names like Goldman and Sachs, Kuhn and Loeb, Warburg and Schiff, Lehman and Seligman—who profoundly influenced the rise of modern finance (and so much more), from the New...

The revered New York Times bestselling author traces the development of technology from the Industrial Age to the Digital Age to explore the single component crucial to advancement—precision—in a superb history that is both an homage and a warning for our future. The rise of manufacturing...

From one of the world's leading economists, a sweeping new history of the twentieth century - a century that left us vastly richer, yet still profoundly dissatisfied. Before 1870, most people lived in dire poverty, the benefits of the slow crawl of invention continually offset by a growing...

Brought to you by Penguin. A sweeping history of capitalism as seen through the eyes of its fiercest critics At a time when we are faced with fundamental questions about the sustainability and morality of the economic system, Capitalism and Its Critics provides a kaleidoscopic history of global...

Enhance and strengthen your corporate leadership skills with this guide to spirituality in business from a bestselling Christian consultant and speaker. Bestselling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In...

What would your life look like if you finally stopped second-guessing yourself and started speaking up with confidence? Imagine walking into any room and knowing exactly how to express your needs without fear, guilt, or apology. That’s the promise of Confidence and Assertive Skills for Women—a bold, practical, and inspiring guide designed to help you break free from self-doubt and claim your power.

The inside story of how an unassuming civil servant created trillions of dollars from thin air, combatted a public health crisis, and saved the American economy from a second Great Depression. "A sensational book ... It's a marvelous account of what took place." —Warren Buffett By February...

SHORTLISTED FOR THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2018 Bestselling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It...

Native and imported, sacred and ordinary, culinary and floral, favourites of various kings and commoners over the centuries, trees are the most visible signs of nature in cities, fundamentally shaping their identities. Trees are storehouses of the complex origins and histories of city growth...