Cognitive Neuroscience

'This is the story of how your life shapes your brain, and how your brain shapes your life.' Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions...

If you want to discover how to get what you want out of life, then pay attention... Each of us is born with a built-in supercomputer called a brain. But, it has been said that humans can only access a small fraction of its ability. Would you like to know how to unleash your full potential so you can get what you want in life? Would you like to know how some people can seem to achieve tremendous success in everything they do?

Brought to you by Penguin. Steven Pinker, one of the world's greatest thinkers and bestselling author of Enlightenment Now, The Better Angels of Our Nature and The Language Instinct, reveals the power and perils of thinking alike. As a cognitive scientist, the ultimate subject of Steven...

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

Personal Transformation Based on Mindfulness and Self-Compassion What's your most important goal? Why does it matter so deeply? How will you overcome the obstacles? Answer these questions with sincerity, proceed with mindfulness and compassion, and you have just set in motion a revolutionary...

Brought to you by Penguin. Why do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Regardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain...

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know...

Brought to you by Penguin. Your health and happiness depend on a bundle of 200,000 nerve fibres that holds the secrets to life itself The vagus nerve is often referred to as the 'superhighway' which connects every organ of the body to the brain, and vice versa, but it is so much more than just...

In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping...

A neuroscientist and surgeon makes an argument for the existence of a spiritual human soul in this eye-opening book. Many scientists and doctors believe that there is no such thing as the soul. That there is no part of us that persists beyond death. We are not spiritual in any respect. We are...

Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises.

A neuroscientist transforms the way we think about our brain, our health, and our personal happiness in this clear, informative, and inspiring guide—a blend of personal memoir, science narrative, and immediately useful takeaways that bring the human brain into focus as never before, revealing...

Why do you need a brain instruction manual? You know what good leadership looks like. You've learned the models, tools, and techniques. And yet, under pressure, everything slips: conversations derail, tension builds, people resist. You fall back into old patterns, even when you know better. Why?...

Why are we often convinced that we’re right even when we’re wrong? Why are we jealous, or paranoid, even when we have absolutely no reason to be? Why is it so easy for fake news to spread around the globe and fool us? It’s because we don’t see the world as it is, rather we reconstruct it...

Human reasoning is remarkably shallow - in fact, our thinking and justifications just scratch the surface of the true complexity of the issues we deal with. The ability to think may still be the greatest wonder in the world (and beyond), but the way that individuals think is less than ideal. In...

Why do we believe in the views of a political party or leader? How can we better understand vaccine hesitancy or denial of climate change science? What drives extremist or conspiracist beliefs? This vital and timely new text provides a compelling survey of the science behind how people form...

No listener curious about our "little gray cells" will want to pass up Harvard neuroscientist John E. Dowling's brief introduction to the brain. In this up-to-date revision of his 1998 book Creating Mind, Dowling conveys the essence and vitality of the field of neuroscience - examining the progress we've made in understanding how brains work, and shedding light on discoveries having to do with aging, mental illness, and brain health. 

In Hyperefficient, Dr Mithu Storoni lays out the tools to retune our brains to the best settings for complex thinking, creativity, concentration, and decision-making. Based on intriguing scientific research, Hyperefficient is a must-have practical manual for your brain. Discover how to reach a brain state where prolonged mental work feels effortless - learn to thrive amidst the deluge of digital information at work, at home and in your whole life - become 'hyperefficient'.

How does a neural network become a brain? While neurobiologists investigate how nature accomplishes this feat, computer scientists interested in AI strive to achieve this through technology. The Self-Assembling Brain tells the stories of both fields, exploring the historical and modern approaches taken by the scientists pursuing answers to the quandary: What information is necessary to make an intelligent neural network? As Peter Robin Hiesinger argues, "the information problem" underlies both fields.