Ocean Business

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

In this ambitious book, bestselling author Sanjeev Sanyal chronicles the grand sweep of history from East Africa to Australia, conjuring the great cities of Angkor and Vijayanagar, medieval Arab empires and Chinese 'treasure fleets' in rich, vivid detail. He explores remote archaeological sites...

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial...

Von den Autoren eines der wirkungsvollsten Strategiebücher, das jemals geschrieben wurde. Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten wegzubewegen, um neue Märkte zu schaffen. Das Hörbuch beschreibt die konzeptuellen Unterschiede und das zugrunde liegende Muster, das Maßnahmen des Marktwettbewerbs - was als Red Ocean-Strategie bezeichnet wird - von Maßnahmen zur Marktschaffung - was als Blue Ocean-Strategie bezeichnet wird, trennt.

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

Ne cherchez pas votre succès, créez-le ! Dans leur best-seller international, W. Chan Kim et Renée Mauborgne, les penseurs en matière de gestion de renommée mondiale bouleversent votre vision de la concurrence dans le monde des affaires. Ils affirment que la concurrence acharnée ne crée qu'un océan rouge sanglant où les rivaux se battent pour le revenu diminué. La seule issue de cette situation pour atteindre le succès, c'est de créer l'océan bleu, le marché complètement neuf.

Much like the ocean, each of us has inner depths: an entire world beneath the surface of everyday living pulsing with beauty and mystery. These depths reveal the very things that we spend our lives searching for: love, support, belonging, meaning, joy, and freedom. Through the contemplative practice of diamond inquiry, you can begin exploring your inner world just like a diver discovering a reef.

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

It has been two decades since the last milestones in the human resource arena took place, and since then, there have been two major industrial relations reforms: WorkChoices and the Fair Work system. The advent of artificial intelligence and digitisation, social media, and mainstream media influences and the complexities of the employee relations legal framework have arguably taken human resources down a path not realised at the time and, of course, changed the workplaces of today in terms of managing and looking after their people.

Has your company's experience with off-shoring been so bad that it turned you off? Jude Mahony's has, and in Offshoring or Not-Sure-ing, Jude uses her experiences with offshoring, outsourcing, and centralizing to ensure that you stay out of trouble when transitioning work from one team to another. Offshoring or Not-Sure-ing is a how-to guide that presents tools for planning, managing, and implementing shared services, and strategies for reducing risk when launching new service delivery models.

In this groundbreaking work, René Schröder uncovers the hidden reefs and currents that organizations often overlook on their journey to agility. With over two decades of experience in agile transformation, he draws a map of the most common mistakes and shows you how to avoid them. This book is not a theoretical guide - it's a practical, real-life guide that walks you through the real challenges and opportunities of agility.

Développée par Chan Kim et Renée Mauborgne, la stratégie Océan bleu est une théorie économique qui explique que la croissance durable des entreprises n'est possible qu'en se différenciant et en devenant plus compétitives que leurs concurrents. Ils distinguent ainsi les océans rouges, marchés dans lesquels les produits sont des commodités et où seuls les prix dictent les choix des acheteurs, des océans bleus, dans lesquels l'entreprise bénéficie de profits durables et de ventes en croissance.

Imagine que está a navegar em alto mar, que o horizonte é vasto e incerto, que as ondas são imprevisíveis? bem-vindo ao oceano da agilidade. Neste mundo, a agilidade é mais do que um conceito: é a arte de sobreviver e prosperar.

Imagínese que navega en alta mar, el horizonte es vasto e incierto, las olas imprevisibles... bienvenido al océano de la agilidad. En este mundo, la agilidad es más que un concepto: es el arte de sobrevivir y prosperar. "Perdidos en el océano de la agilidad", de René Schröder, es su herramienta de navegación por las procelosas aguas del mundo empresarial moderno.