Real World English

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

This unique book can help you change your approach to negotiation by learning key strategies and techniques from actual cases. The Book of Real-World Negotiations shines a light on real-world negotiation examples and cases, rather than discussing hypothetical scenarios. It reveals what is possible through preparation, persistence, creativity, and taking a strategic approach to your negotiations.  

The Skeptics' Guide to the Universe is your guide through this maze of modern life. It covers essential critical thinking skills as well as giving insight into how your brain works and how to avoid common pitfalls in thinking. They discuss the difference between science and pseudoscience, how to recognise common science news tropes, how to discuss conspiracy theories with that crazy colleague of yours and how to apply all of this to everyday life. As fascinating as it is entertaining, this enthralling audiobook is your essential guide to our increasingly confusing world. 

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. 

Does the real world, defined as a world of objects that exist independent of human interests, concerns, and cognitive activities, really exist? Jan Westerhoff argues that we have good reason to believe it does not. His discussion considers four main facets of the idea of the real world, ranging from the existence of a separate external and internal world (comprising various mental states congregated around a self), to the existence of an ontological foundation that grounds the existence of all the entities in the world.

Your organization's culture is the key to its success. Strategic planning is essential. People's competencies should be measured and their weaknesses shored up. People crave feedback. These may sound like basic truths of our work lives today. But actually, they're lies. As Marcus Buckingham and Ashley Goodall show in this provocative, inspiring book, there are some big lies - distortions, faulty assumptions, wrong thinking - running through our organizational lives.

If you’re over 50 and wondering how Artificial Intelligence fits into your life, get ready for a fresh, exciting, and totally unique approach to learning. AI for Beginners Over Fifty isn’t just another dry guide—it’s a practical, engaging, and fun way to discover how AI can simplify your daily life, save you time, and even bring a little joy to your routine!

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

Signs of the spirit world are all around us—which means contacting loved ones and pets who have passed on is possible. This guide shows you how to communicate with the afterlife by noticing and decoding the signs and messages it sends. Author Melissa St. Hilaire explains the essential steps to sensing and understanding spirit energy, setting good intentions before contacting spirits, making a connection, and maintaining that connection for as long as you want.

A Fun and Highly Engaging Guide for Every LevelEmbark on the ultimate Spanish-learning adventure with over 83 hours of dynamic content that will take you from beginner to advanced fluency. Whether you're starting fresh or refining your skills, this comprehensive audiobook provides everything you need to master Spanish in an engaging and practical way. What Makes This Guide Stand Out? •Beginner to Advanced Grammar: Learn essential rules at every level, explained through relatable examples that make them easy to apply.

The widely accepted story of the founding of America is that The Mayflower delivered the first settlers from Plymouth to the New World in 1620. Yet in reality, the Jamestown settlers had already become the first English-speaking outpost thirteen years earlier in 1607.

For more than a century, professional wrestling has cultivated some of the most eccentric and compelling personalities. As the embodiment of flamboyance and intensity, the "Nature Boy" Ric Flair stood at wrestling's apex for decades, cementing his place as a once-in-a-lifetime athlete and performer. When he was in the ring, fans knew they were witnessing the very best, and he not only became a multi-time world heavyweight champion in the NWA, WCW, and the WWE, but his status as a generational great has been confirmed with inductions into numerous Halls of Fame.

The Men Who Dared celebrates twelve life stories of men who embraced adversities, whose resilience helped them chase their goals without fear, whose success was not just their own, because it impacted and improved the lives of others. Whether it was archaeologist K.K. Muhammed confronting the world's biggest jigsaw puzzle located in the land of dacoits, or activist Jadav Payeng's will for, first, making, and then saving a forest, or Prince Manvendra Singh accepting his queerness and fighting for LGBTQ rights.

Athena Aktipis of Arizona State University is a self-professed apocalypse enthusiast, and as the host of the podcast Zombified, she knows the undead inside and out. With Zombified: Real-World Lessons from Fictional Apocalypses, she’s compiled her research and insights into a fascinating Audible Original that will have you thinking deeper about all those shambling, brain-hungry corpses in pop culture—not to mention our everyday lives. Drawing on years of research on zombies and zombification, these six lessons offer a fun way to explore and understand the many forces that influence us.

“Gay Hendricks is a great role model for true success. He enjoys abundance and a deep connection with his own spiritual essence, and at the same time has lived for three decades in a thriving marriage. Now, he shows us how to do it for ourselves.” — Mark Victor Hansen, co-author of...

When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.

This program is read by the author. From one of most prominent figures in the field of meditation comes a guidebook for how to use mindfulness to build our inner strength, find balance, and help create a better world. In today’s fractured world, we’re constantly flooded with breaking news...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

It's a great irony that Israel was more secure as an idea than its ever been as a nation with an army. In AD 70, when the Second Temple was destroyed, a handful of visionaries saved Judaism by reinventing it - by taking what had been a national religion, identified with a particular place, and turning it into an idea. Jews no longer needed Jerusalem to be Jews.

Edge AI is transforming the way computers interact with the real world, allowing IoT devices to make decisions using the 99% of sensor data that was previously discarded due to cost, bandwidth, or power limitations. With techniques like embedded machine learning, developers can capture human intuition and deploy it to any target—from ultra-low power microcontrollers to embedded Linux devices.