Public Relations

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect...

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....

Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong....

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of...

Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists....

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications....

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down....

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations...

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing....

Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career....