Best Sellers
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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The Challenger Sale
- How to Take Control of the Customer Conversation
- Written by: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....
Written by: Matthew Dixon,
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
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Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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Good book on marketing overview
- By Bhaskar ch on 24-12-22
Written by: Al Ries,
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Outdated but Useful
- By Manoj Kumar Panchal on 20-08-22
Written by: Al Ries,
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Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Voice is not suitable for Asian audience.
- By Karthik on 16-10-22
Written by: Matt Wallaert
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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The Challenger Sale
- How to Take Control of the Customer Conversation
- Written by: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....
Written by: Matthew Dixon,
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
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Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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Good book on marketing overview
- By Bhaskar ch on 24-12-22
Written by: Al Ries,
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall
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Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Outdated but Useful
- By Manoj Kumar Panchal on 20-08-22
Written by: Al Ries,
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Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Voice is not suitable for Asian audience.
- By Karthik on 16-10-22
Written by: Matt Wallaert
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Brands and the Brain
- How to Use Neuroscience to Create Impactful Brands
- Written by: Aravind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Story
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities....
Written by: Aravind Sahay
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Written by: Chris Anderson
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....
Written by: Chris Anderson
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Written by: Michael J. Silverstein, Abheek Singhi, Carol Liao,
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
Written by: Michael J. Silverstein,
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
Written by: Phil P. Barden
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
Written by: Wes Bush
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
Written by: Byron Sharp
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Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Excellent Biographical account by Thaler
- By Sandeep Bhasin on 17-05-19
Written by: Richard H. Thaler
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- Written by: Gillian Tett
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
To understand business, you need to think like an anthropologist....
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Very interesting, informative and insightful.
- By M D PAUL on 13-08-21
Written by: Gillian Tett
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Happy Money
- The Science of Smarter Spending
- Written by: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Short and sweet
- By Surya Narayanan on 10-08-20
Written by: Elizabeth Dunn,
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Written by: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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Overall
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Performance
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Story
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
Written by: Jon Alexander
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Written by: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall
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Performance
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An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
Written by: Adam Alter
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Written by: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 14 mins
- Unabridged
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Overall
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Performance
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers....
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lots of insights
- By Jaiprakash Pandey on 19-12-22
Written by: John Warrillow
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The Voltage Effect
- Written by: John A List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears....
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A good reference book if you are an entreprenuer
- By Poorani S. on 08-06-22
Written by: John A List
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Written by: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall
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Performance
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful....
Written by: Jay Baer
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Written by: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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Overall
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Performance
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
Written by: James Surowiecki
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall
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Performance
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
Written by: John Whalen PhD
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Written by: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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narrator voice is not clear
- By nayak on 31-05-20
Written by: David Hoffeld
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Written by: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
Written by: Matt Johnson PhD,
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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good read !!
- By Pravin Sinha on 23-01-23
Written by: Clayton M. Christensen,
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
Written by: Robert J. Shiller
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Written by: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 7 mins
- Unabridged
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Overall
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Performance
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In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....
Written by: Ryan Levesque
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Written by: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Overall
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Performance
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
Written by: Paco Underhill
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Written by: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. See how major companies are using big data every day....
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nice book poor narration
- By Bhavesh on 03-08-21
Written by: Bernard Marr
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Written by: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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Overall
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Performance
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Waste of time and money.
- By Pushkar P. on 11-09-20
Written by: Eric Siegel