Incognito

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Emotions feel automatic to us; that's why scientists have long assumed that emotions are hardwired in the body or the brain. Today, however, the science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. This paradigm shift has far-reaching implications not only for psychology but also medicine, the legal system, airport security, child-rearing, and even meditation.

Why can some birds sleep with only half of their brain? What really happens during REM sleep? Why do our sleep patterns change across a lifetime? Sleep is one of the most important but least understood aspects of our life, health and longevity. Until very recently, science had no answer to the question of why we sleep or what good it serves or why we suffer such devastating health consequences when it is absent. In this book, neuroscientist and sleep expert Matthew Walker charts 20 years of cutting-edge research.

In the best-selling, prize-winning A Short History of Nearly Everything Bill Bryson achieved the seemingly impossible by making the science of our world both understandable and entertaining to millions of people around the globe. Now he turns his attention inwards to explore the human body, how it functions and its remarkable ability to heal itself. Full of extraordinary facts and astonishing stories, The Body: A Guide for Occupants is a brilliant, often very funny attempt to understand the miracle of our physical and neurological makeup.

Think of The War of Art as tough love...for yourself. Since 2002, The War of Art has inspired people around the world to defeat "resistance"; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone's butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.  

In 1982 Murakami began running to keep fit. Here he reflects on his running experiences. Equal parts travelogue, training log, and reminiscence, this revealing memoir covers his preparation for the 2005 New York City Marathon. By turns funny and sobering, playful and philosophical, this is a must-listen for fans of this masterful author and for the increasing number of people who find a similar satisfaction in running.

Easwaran's classic manual is a unique source of practical spiritual support for new and experienced meditators and gives all the instruction needed to establish a vibrant meditation practice and keep it going. In passage meditation you focus attention on passages, or texts, drawn from all the world's sacred traditions. You choose the passages that appeal to you, so this universal method stays fresh and inspiring, prompting you to live out your highest ideals.

Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalisation and technological disruption, slowing growth and accelerating climate change - these are sources of great anxiety across the world. The resources to address these challenges are there - what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. 

Our relentless drive to create makes us unique among living creatures. What is special about the human brain that enables us to innovate? Why don't cows choreograph dances? Why don't squirrels build elevators to their treetops? Why don't alligators invent speedboats? Weaving together the arts and sciences, neuroscientist David Eagleman and composer Anthony Brandt explore the need for novelty, the simulation of possible futures, and the social components that drive the inventiveness of our species.

Neuroscientist V. S. Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to address. His bold insights about the brain are matched only by the stunning simplicity of his experiments - using such low-tech tools such as cotton swabs, glasses of water, and dime-store mirrors.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Paris, near the turn of 1933. Three young friends meet over apricot cocktails at the Bec-de-Gaz bar on the rue Montparnasse. They are Jean-Paul Sartre, Simone de Beauvoir and their friend Raymond Aron, who opens their eyes to a radical new way of thinking. Pointing to his drink, he says, 'You can make philosophy out of this cocktail!'

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.

Our attention has never been as overwhelmed or in demand as it is today; we've never been so busy while accomplishing so little, and we've grown uncomfortable with boredom and a lack of stimulation and distraction. In Hyperfocus, Chris Bailey - described by TED.com as 'the most productive man you could ever hope to meet' - provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes - hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode - and how the surest path to being our most creative and efficient selves at work is to combine them both. 

For the millions of people who want spirituality without religion, Sam Harris’s new book is a guide to meditation as a rational spiritual practice informed by neuroscience and psychology. From bestselling author, neuroscientist, and “new atheist” Sam Harris, Waking Up is for the increasingly large numbers of people who follow no religion, but who suspect that Jesus, Buddha, Lao Tzu, Rumi, and the other saints and sages of history could not have all been epileptics, schizophrenics, or frauds.