In this episode, we learn about data analytics and business intelligence in sports to with our special guest, Andrew Descovich, from Zoomph, a leading SaaS company at the forefront of measuring exposure and contextualizing value for sports and entertainment entities. Watch this episode to uncover the transformative power of data that is revolutionizing sponsorships, fan engagement, and the strategic decisions shaping the future of sports. Key Highlights: An overview of Zoomph and its pivotal role in sports analytics, providing essential data for sports properties and brands. The significance of social media in making sports more accessible is that it allows athletes and teams to engage directly with fans. The Impact of Data on Sports Marketing: Insight into how Zoomph's analytics help track campaigns, evaluate partnerships and guide data-driven decision-making.The evolution of sponsorship towards programmatic advertising and the innovation of digitally enhanced signage. The Business Intelligence Edge: Discussing the crucial role of business intelligence in sports, enabling organizations to optimize operations and maximize fan engagement. The inherent value of sports properties through reach and emotional engagement with fans. Championing Women's Sports: The untapped potential and benefits of investing in women's sports, highlight opportunities for brands to achieve a significant return on investment. Athlete Personal Branding: Exploring the rise of athlete personal branding and the effectiveness of authenticity in connecting with a dedicated audience.Strategies for athletes to leverage their personal stories and unique identity in building their brand. The Future Powered by Data Analytics: Delving into how data analytics reshape sports, from improving team performance to enhancing sponsor relationships.The growing importance of analytical insights for all stakeholders in the sports ecosystem. The Personal Touch - Favorite Athletes: Reflecting on how favourite athletes influence fans, inspiring loyalty and fostering deep emotional connections both on and off the field. Chapters 00:00 Intro 01:48 Valuing Sports Teams & Players 04:27 Impact of Social Media on Broadcast and Athlete Brands 06:55 Using Data Analytics to Set Value of Sponsorships 09:06 Data Tools to Identify Influencers 10:19 Importance of Actionable Data 11:14 Evolution of Data Measurement in Sports 12:56 Highlight Consumption vs Full Games 16:22 Digitally Enhanced Signage and Virtual Sponsorship 20:26 Careers in Business Intelligence & Data Analytics 26:33 Challenging the Status Quo of Data Measurement 28:19 How Much do Sports Teams Spend on Data 29:30 The Value of Sports Properties 31:26 Investing in Women's Sports 35:24 Opportunity for Athletes with Small Followings 38:44 The Power of Data in Sports 44:31 Favorite Athletes