• #7 Niching Down To Up Your Profits (Part 2) - How To Identify Your Ideal Customer

  • Apr 9 2024
  • Length: 18 mins
  • Podcast
#7 Niching Down To Up Your Profits (Part 2) - How To Identify Your Ideal Customer cover art

#7 Niching Down To Up Your Profits (Part 2) - How To Identify Your Ideal Customer

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  • Summary

  • Understanding your ideal customer can SIGNIFICANTLY impact your business in many ways. It creates greater clarity when developing your services or products,...your marketing strategy,...and your communication with…and service to…your customers.

    Today’s episode is part 2 of the Niching Down To Up Your Profits series. In it, we'll discuss how narrowing down WHO YOU SERVE, meaning serving only your ideal customers (and saying NO to others who aren’t a good fit), can increase customer satisfaction, productivity, and profitability.

    We’ll also get you started on identifying WHO your ideal customer is.

    As a bonus, to help you identify your ideal customer, I created a free downloadable workbook for the Niching Down To Up Your Profits series that goes hand-in-hand with this episode.

    You can download it summermorris.com/7
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