About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the growth of a Philadelphia-based injury law firm has equipped him with the expertise to help small and medium-sized law firms multiply their revenue. Leveraging insights gained from managing $250 million in annual advertising budgets, Bo and his co-founder, Jake Barufkin, specialize in scaling digital ad revenue and ROI for their clients, bringing brands to 9+ figures in online ad revenue.

In this episode, Ted and Bo Royal discuss:

• From PPC career beginnings to agency ownership
• Navigating the challenges of entrepreneurship
• Strategies for PPC success in the legal industry
• The evolving landscape of PPC marketing

Key Takeaways:

• Bo's journey into the PPC world, culminating in founding Pareto PPC, highlights the power of the Pareto Principle - 20% of efforts yielding 80% of results.
• As PPC evolves, automation will become more prevalent, shifting the focus from technical tasks to strategic marketing initiatives.
• With diverse tactics like OTT and social ads, tracking ROI becomes challenging, necessitating a holistic approach that considers trends in direct traffic, branded searches, and organic traffic.
• The prospect of Google acquiring HubSpot hints at a future where the tech giant offers end-to-end marketing solutions, from first impression to purchase, transforming the digital marketing landscape.
• The future of PPC professionals lies in being proficient marketers who leverage data for strategic decision-making rather than solely focusing on technical platform operations.

"I tell my team this all the time. Most of the impactful work that a PPC marketer does today actually doesn't happen within the platform. It happens outside the platform." — Bo Royal

Connect with Bo Royal:

Website: https://paretoppc.com/ & https://legal.paretoppc.com/

Email: bo@paretoppc.com

YouTube: https://www.youtube.com/@ParetoLegal

LinkedIn: https://www.linkedin.com/in/bo-royal/

Instagram: https://www.instagram.com/paretolegal/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.