About Kyle Sheldon: Kyle Sheldon is the co-founder of De Facto Digital Consulting and a seasoned professional with over a decade of experience in the legal marketing industry. Alongside co-founder John Schroeder, Kyle launched De Facto Digital Consulting with a mission to bring greater transparency, accountability, and ethical practices to legal marketing. His work focuses on helping law firms better understand their digital investments and make informed, results-driven decisions that support sustainable growth.

In this episode, Ted and Kyle Sheldon discuss:

• Why unbiased marketing analysis is critical for law firms navigating SEO, PPC, and LSAs
• The most common marketing blind spots law firms face, including lead tracking and case attribution
• How intake breakdowns quietly destroy otherwise strong marketing campaigns
• What high-performing law firms do differently when it comes to budgets, expectations, and partners
• How better technology and accountability connect your marketing spend to real, trackable profit

Key Takeaways:

• Kyle built De Facto Digital Consulting specifically to remove vendor bias, offering law firms objective insights without selling SEO, PPC, or media services.
• Many firms struggle not because of poor traffic generation, but because they fail to track leads, attribute cases correctly, and follow up effectively during intake.
• The strongest firms treat marketing as a serious business investment—setting realistic budgets, hiring vetted partners, and holding agencies accountable to results.
• Without understanding true cost per case and payout potential, firms operate with blind spots that prevent smart scaling decisions.
• Long-term growth comes from connecting the full lifecycle—from awareness and lead generation through intake, case management, and revenue realization.

"We do not do any marketing ourselves. So we always say, no SEO, no PPC, no social media marketing. That allows us to be totally objective." — Kyle Sheldon

Connect with Kyle Sheldon:

Website: https://defactodigitalconsulting.com/

Facebook: https://www.facebook.com/DeFactoDigital

YouTube: https://www.youtube.com/channel/UCIRp_k2QQ7kU56pVEoksQsg

Instagram: https://www.instagram.com/defactodigitalconsulting/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Patrick Carver: Patrick Carver is the CEO of Constellation Marketing, one of the fastest-growing, multi-million-dollar marketing agencies serving law firms exclusively. With more than 23 years of experience, he has helped hundreds of firms dramatically increase monthly revenue—often by 300% or more—through transparent, sustainable marketing strategies.

Constellation Marketing has generated over $50 million for 100+ solo and small firms by combining SEO that drives top Google rankings, user-focused website development, and custom advertising campaigns designed for efficient lead capture. The agency is known for its law-firm-only focus, flexible engagements, and commitment to client ownership of marketing assets, delivering consistent, long-term growth.

In this episode, Ted and Patrick Carver discuss:

• How Constellation Marketing helps law firms generate measurable ROI—not just leads
• Why client retention starts with revenue reconciliation, not reporting dashboards
• The core digital marketing stack: websites, SEO, paid ads, and omnipresence
• How AI overviews and changing search behavior are impacting legal SEO and traffic
• Simple, high-impact tactics law firms can implement immediately to improve local visibility

Key Takeaways:

• Patrick attributes Constellation Marketing’s 98%+ client retention rate to a relentless focus on making clients money, not producing “pretty reports.”
• ROI reconciliation sits above all other KPIs, because lead volume means little if those leads don’t convert into real revenue.
• In a post–AI overview world, firms must think beyond Google rankings and focus on being present across multiple digital touchpoints.
• Paid advertising has become increasingly important as organic search grows more competitive and fragmented.
• Law firms that maximize their online real estate—Google Business Profile, reviews, directories, and social platforms—gain authority faster, often with little to no cost.

“Our biggest insurance policy for keeping clients happy is, in fact, making them money.” — Patrick Carver

Connect with Patrick Carver:

Website: https://goconstellation.com/

LinkedIn: https://www.linkedin.com/in/patrickacarver/

Instagram: https://www.instagram.com/constellationmktg/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Darren Findling: Darren Findling is the President and Founder of The Probate Pro, a leading probate coordination and trust firm working with top personal injury law firms across the U.S. A seasoned litigator and innovator, he’s built a nationally recognized practice spanning probate administration, trust litigation, guardianships, and estate planning—bringing empathy, grit, and bold leadership shaped by a life story rooted in resilience.

In this episode, Ted and Darren Findling discuss:

• How The Probate Pro helps PI and mass tort firms secure standing faster through national probate coordination
• Why speed, responsiveness, and consistency are critical in probate-related litigation
• The high-volume, low-margin business model behind scaling a national probate operation
• How relationship-driven marketing replaced expensive billboards and TV ads
• Leveraging technology and AI to improve efficiency, client experience, and legal outcomes

Key Takeaways:

• The Probate Pro was built to solve a major bottleneck for PI and mass tort firms: opening probate estates quickly enough to maintain control of litigation and preserve high-value cases.
• What once took months in traditional probate workflows can now be accomplished in one to two days, dramatically reducing risk and improving outcomes for both firms and families.
• Darren intentionally avoided costly consumer advertising, instead building a scalable referral engine rooted in long-term lawyer relationships and trust.
• Probate coordination operates as a high-volume, low-margin business, making efficiency, scale, and process optimization essential for profitability.
• AI is embedded across operations—from marketing and communications to mock hearings and motion preparation—helping the firm deliver faster, higher-quality service while staying competitive.

“We created this model to really allow for these firms to have one stop—a one-stop shop—to do it all and allow them to focus on what they do best.” — Darren Findling

Connect with Darren Findling:

Website: https://theprobatepro.com/

LinkedIn: https://www.linkedin.com/in/darren-findling/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.