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Traffic to Leads

Written by: Ted DeBettencourt
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  • Summary

  • Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.
    2023 Ted DeBettencourt
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Episodes
  • Bo Royal: Navigating the PPC Landscape

    Bo Royal: Navigating the PPC Landscape
    Apr 16 2024

    About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the growth of a Philadelphia-based injury law firm has equipped him with the expertise to help small and medium-sized law firms multiply their revenue. Leveraging insights gained from managing $250 million in annual advertising budgets, Bo and his co-founder, Jake Barufkin, specialize in scaling digital ad revenue and ROI for their clients, bringing brands to 9+ figures in online ad revenue.


    In this episode, Ted and Bo Royal discuss:

    • From PPC career beginnings to agency ownership
    • Navigating the challenges of entrepreneurship
    • Strategies for PPC success in the legal industry
    • The evolving landscape of PPC marketing


    Key Takeaways:

    • Bo's journey into the PPC world, culminating in founding Pareto PPC, highlights the power of the Pareto Principle - 20% of efforts yielding 80% of results.
    • As PPC evolves, automation will become more prevalent, shifting the focus from technical tasks to strategic marketing initiatives.
    • With diverse tactics like OTT and social ads, tracking ROI becomes challenging, necessitating a holistic approach that considers trends in direct traffic, branded searches, and organic traffic.
    • The prospect of Google acquiring HubSpot hints at a future where the tech giant offers end-to-end marketing solutions, from first impression to purchase, transforming the digital marketing landscape.
    • The future of PPC professionals lies in being proficient marketers who leverage data for strategic decision-making rather than solely focusing on technical platform operations.


    "I tell my team this all the time. Most of the impactful work that a PPC marketer does today actually doesn't happen within the platform. It happens outside the platform." — Bo Royal

    Connect with Bo Royal:

    Website: https://paretoppc.com/ & https://legal.paretoppc.com/

    Email: bo@paretoppc.com

    YouTube: https://www.youtube.com/@ParetoLegal

    LinkedIn: https://www.linkedin.com/in/bo-royal/

    Instagram: https://www.instagram.com/paretolegal/



    Traffic to Leads Information and links

    JuvoLeads.com contact page: https://juvoleads.com/contact/

    JuvoLeads website: https://juvoleads.com/

    Connect with show host Ted DeBettencort: ted@juvoleads.com

    Ideas or guests for the show: ted@juvoleads.com


    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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    23 mins
  • Mickie Kennedy: Converting News into Leads with Effective Press Releases

    Mickie Kennedy: Converting News into Leads with Effective Press Releases
    Apr 2 2024
    About Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and working with notable companies like Manscaped and Squatty Potty from Shark Tank. Mickie holds an MFA in Creative Writing with an emphasis in Poetry and is a two-time Amazon best-selling author in Public Relations and Marketing.In this episode, Ted and Mickie Kennedy discuss:The power of strategic press releases for small businessesCrafting messages to catch journalists' attentionMedia outreach and targeting industry-specific publicationsEnhancing press release effectiveness and maximizing media pickup ratesKey Takeaways:With 25 years of experience, eReleases emphasizes the enduring effectiveness of press releases for small businesses, urging strategic messaging over imitation of industry norms to achieve impactful media coverage.Press releases serve as crucial tools for media engagement, providing essential information in a format conducive to journalistic storytelling, ultimately driving original content creation and potentially boosting SEO.Leveraging partnerships with PR Newswire, eReleases offers cost-effective distribution of press releases to national media, facilitating exposure opportunities that range from local publications to major news outlets, delivering impactful results even amidst competitive landscapes.eReleases advocates for businesses across industries, encouraging the creation of newsworthy narratives through surveys and unique angles, providing insights, resources, and affordable solutions to enhance PR campaigns and achieve meaningful media coverage. "If a journalist is comparing two mediocre, what they consider mediocre news releases, and they're looking at a story, if one has an amazing quote, they can sort of build the article around it, so they're more likely to go with that." — Mickie Kennedy Mickie's free video masterclass on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/Connect with Mickie Kennedy: Website: https://www.ereleases.comBook: Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention: https://www.amazon.com/Beginners-Guide-Writing-Powerful-Releases-ebook/dp/B00OI0L1Q0LinkedIn: https://www.linkedin.com/in/publicity/Twitter: https://twitter.com/ereleasesFacebook: https://www.facebook.com/ereleases.press.release.distributionInstagram: https://www.instagram.com/ereleasespr/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    21 mins
  • Lindsey Busfield: Navigating the SEO Landscape for Law Firms

    Lindsey Busfield: Navigating the SEO Landscape for Law Firms
    Mar 26 2024

    About Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize on current SEO trends. With a focus on enhancing client portfolios and optimizing content management, backlinking, and reporting initiatives, she ensures law firms in competitive markets stand out on Google search results, ultimately driving increased business opportunities.


    In this episode, Ted and Lindsey Busfield discuss:

    • The importance of SEO for law firms
    • The complexities of digital marketing
    • Strategies for effective SEO in the legal industry
    • Future trends in legal digital marketing


    Key Takeaways:

    • SEO for lawyers is about helping their websites rank higher on Google by aligning content with user queries and establishing credibility through backlinks, which together make up 80% of SEO efforts.
    • Google prioritizes connecting users with accurate information, making content development crucial for law firms to address common legal questions effectively.
    • While SEO is crucial for long-term visibility, alternative strategies like Local Service Ads (LSAs) and PPC advertising exist, but they come with their own challenges, such as LSAs' inconsistency and PPC's high costs and low conversion rates.
    • SEO is an ongoing effort, not a one-time fix, with ethical practices and human-generated content prevailing over shortcuts or AI-generated content in the long term.


    "SEO is definitely a long-term game. There is no silver bullet to get you to rank first on Google, so it does take some time, and that is going to depend largely on your market." — Lindsey Busfield


    Connect with Lindsey Busfield:

    Website: http://www.optimizemyfirm.com/

    Email: lindsey@optimizemyfirm.com

    Show: https://podcasts.apple.com/us/podcast/personal-injury-marketing-minute/id1536073987

    LinkedIn: https://www.linkedin.com/in/lindsey-busfield/


    Traffic to Leads Information and links

    JuvoLeads.com contact page: https://juvoleads.com/contact/

    JuvoLeads website: https://juvoleads.com/

    Connect with show host Ted DeBettencort: ted@juvoleads.com

    Ideas or guests for the show: ted@juvoleads.com


    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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    22 mins
Management Leadership Marketing Economics
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