• #RoastME - The Story of The Wendy's Twitter Account

  • Written by: Matt Keck
  • Podcast

#RoastME - The Story of The Wendy's Twitter Account cover art

#RoastME - The Story of The Wendy's Twitter Account

Written by: Matt Keck
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  • Summary

  • My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys.

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    Matt Keck
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Episodes
  • Trailer: Roast Me: The History of the Wendy's Twitter Account

    Trailer: Roast Me: The History of the Wendy's Twitter Account
    Feb 28 2024
    Matt Keck is the Wendy's Twitter Guy. Not the only person who worked on Wendy's Twitter, but the primary person behind the curtain with Twitter Fingers to spare. Now after leaving his job as a Creative Director on the account after nearly 11 years, Matt is taking one quick lap around the block to talk about some of the stories and secrets that he couldn't share before. Want to learn about the most popular brand account in the history of social media? Then it's time to talk tweets, roasts, Dungeons and Dragons, mixtapes, and Fortnite.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 min
  • The Tweet Heard Round the World

    The Tweet Heard Round the World
    Apr 4 2024
    Getting started on the Wendy's account wasn't overly intimidating because it hadn't become what it would yet. In this episode I talk about my entrance into advertising, The Browning, I'm a Snake, getting hired at VML, working with Amy Brown and what it was like when those first viral tweets hit. Also the struggles of trying to continue doing something on your own, and find successes. Let's talk about the origin story of Smug Wendy.

    Hosted on Acast. See acast.com/privacy for more information.
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    24 mins
  • 18 Million Retweets

    18 Million Retweets
    Apr 4 2024
    After the first explosion of attention crashed down on the Wendy's Twitter account, one kid arrived in the wake looking for a year's supply of chicken nuggets. That kid, Carter Wilkerson, better known to the World as #NuggsForCarter. This curly haired high school student would come out of nowhere and dethrone Ellen's Oscar selfie as the most retweeted tweet of all time. A tweet about chicken nuggets. He also ends up in a Katy Perry music video, but we'll talk about that.

    Hosted on Acast. See acast.com/privacy for more information.
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    17 mins
Social Sciences Marketing Economics History Comedy & Humor
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