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The Business Development Podcast

Written by: Capital Business Development Inc.
  • Summary

  • The Business Development Podcast is an award-winning podcast based in Edmonton, Alberta, Canada. We specialize in providing expert business development advice for entrepreneurs, business owners, business development representatives, and business professionals. With over 15 years of experience in sales and business development, our host Kelly Kennedy, President & CEO of Capital Business Development Inc., delivers valuable experiences, tips, and expert advice that you can bank on. Established in February 2023, The Business Development Podcast has already earned the prestigious Best Business Podcast award for 2023 from Quill Inc. We have had the privilege of hosting numerous accomplished presidents, CEOs, founders, and business experts, offering a wealth of knowledge, advice, tips, and real-life experiences. Join us on this entrepreneurial adventure as we bring you the best insights and strategies to drive your business forward. We will catch you on the flip side!
    Copyright 2024
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Episodes
  • A Journey Through Resilience and Growth with Jesse Kerr
    Apr 28 2024

    In Episode 128 of the Business Development Podcast, Jesse Kerr opens up about his journey through resilience and growth, shedding light on the struggles he faced in his career. Kerr reflects on the pivotal moments that led him to reevaluate his path and seek opportunities for personal and professional development. Amidst the challenges of unrealistic KPIs and the pressure to meet demanding targets, Kerr found solace in the camaraderie and peer learning that shaped his transferable skills for front-facing roles. His candid discussion with host Kelly Kennedy highlights the importance of authenticity and human connection in navigating the complexities of the business world.


    Through his narrative, Kerr emphasizes the significance of slowing down the hectic pace of business to focus on meaningful relationships and genuine interactions. By sharing his experiences of finding balance between work demands and personal fulfillment, Kerr inspires listeners to prioritize self-care and well-being in their entrepreneurial endeavors. His journey serves as a testament to the resilience and growth that can be achieved through perseverance, adaptability, and a commitment to continuous learning. As Kerr continues to lead with charm and unwavering support, he embodies the essence of a true connector and catalyst for change in the business landscape.


    Key Takeaways:


    1. Authentic connections and genuine interactions are essential for navigating the business world.

    2. Resilience and growth are fostered through perseverance and adaptability.

    3. Understanding the needs and goals of potential partners is crucial for successful collaborations.

    4. Camaraderie and peer learning can shape valuable transferable skills for front-facing roles.

    5. Balancing work demands with personal fulfillment is key to long-term success.

    6. Prioritizing self-care and well-being is essential in entrepreneurial endeavors.

    7. Building meaningful relationships is a cornerstone of effective networking.

    8. Strategic partnerships play a vital role in propelling businesses towards success.

    9. Overcoming challenges, such as unrealistic KPIs, requires a focus on value creation and support.

    10. Embracing authenticity and human connection can lead to sustainable growth in a competitive market landscape.

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    1 hr and 18 mins
  • Synergizing Success: The Fusion of Active and Passive Marketing
    Apr 24 2024

    In episode 127 of The Business Development Podcast, host Kelly Kennedy delves into the concept of synergizing active and passive marketing strategies to propel business growth. Kennedy emphasizes the importance of combining these two approaches to create a comprehensive marketing plan that resonates with the audience and drives results. By integrating active marketing techniques such as direct outreach and personalized interactions with passive strategies like social media presence and content marketing, businesses can establish a strong brand identity and foster lasting relationships with customers.


    Throughout the episode, Kennedy shares valuable insights on how businesses can effectively blend active and passive marketing efforts to achieve exponential growth. By leveraging the strengths of both approaches and maintaining a consistent presence across various channels, companies can enhance their brand visibility, engage with their target audience on multiple levels, and ultimately cultivate a loyal customer base. Kennedy's expertise in business development shines through as he highlights the power of synergy in marketing and underscores the significance of adapting to the evolving landscape of digital marketing to stay ahead in today's competitive business environment.


    Key Takeaways:


    1. Integrating active and passive marketing strategies is essential for maximizing business growth.

    2. Building genuine connections and relationships is key in business development.

    3. Allocating time and resources to both active and passive marketing is crucial for success.

    4. Brand recognition plays a significant role in making active marketing efforts more effective.

    5. Balancing a mix of digital introductions and face-to-face meetings is vital for business success.

    6. Consistent social media presence helps in creating brand awareness and engagement.

    7. Utilizing an 80-20 rule for active to passive marketing allocation can drive results.

    8. Investing in passive marketing strategies like social media content and brand building is necessary.

    9. Synergizing active and passive marketing efforts can lead to exponential business growth.

    10. Continuous learning and adaptation to new marketing trends are essential for staying competitive in the market.

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    43 mins
  • Simulation: A Game-Changer for Startup Success with Michael Badham
    Apr 21 2024

    In Episode 126 of The Business Development Podcast, host Kelly Kennedy welcomes back Michael Badham, a seasoned expert in corporate finance, strategic planning, and executive leadership. As the Managing Director of the Georgian Angel Network and a Business Partner at Strategy Tools, Michael shares over four decades of invaluable experience in guiding organizational transformations through business simulation. Throughout the episode, Michael delves into the intricate world of business simulation, shedding light on methodologies, frameworks, and techniques that startups can leverage to drive success and growth.


    Listeners are treated to a wealth of knowledge as Michael emphasizes the importance of thinking like an investor in one's own business. He encourages small business owners to take a step back from the day-to-day operations and dedicate time to working on the business, envisioning its future trajectory, and aligning strategies with customer expectations. By adopting an investor mindset and focusing on strategic transformation, entrepreneurs can unlock new opportunities for business development and sustainable growth.


    Key Takeaways:


    1. Business simulation is a game-changer for startup success.

    2. Michael Badham brings over four decades of expertise to guide organizational transformations.

    3. Thinking like an investor can drive strategic planning and business growth.

    4. Small business owners should allocate time to work on the business, not just in it.

    5. Strategy Tools offer valuable frameworks and methodologies for startups.

    6. Business simulators empower companies to navigate dynamic market landscapes.

    7. Mentors gain insights into the multidimensional challenges faced by mentees through simulation.

    8. Collaborative efforts with global experts enhance the effectiveness of business simulations.

    9. Continuous enhancement and updating of simulators ensure relevance in changing market conditions.

    10. Simulation sessions provide a comprehensive understanding of challenges and opportunities for startups.

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    50 mins

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