Laurie Reader grew up coloring with crayons under her parents’ desks at their real estate company. Now, she is ranked the number one real estate agent in South Florida, having helped 8,000 families and generating over $3 billion in revenue. If there is anyone who knows how to run a real estate company, it is her. We are thrilled to have her on the show today.

Laurie began her career with this singular mandate from her mother, who was also her boss: "Your job every day is: you don't go home until you've had five two-way conversations." Over her 30-year career, Laurie added a key ingredient to this approach: building trust.

Whether you are talking to clients, other agents, or your own team, the most important thing you can do is build bridges of trust with them, according to Laurie. Ask them questions about their lives, ask what they need, and provide a healthy, empowering environment for them.

Laurie is one of my personal mentors. I respect her so much. I really hope you enjoy this episode.

Resources:

• Read: Tim Grover: Winning
• Subscribe to MREA to get the latest models, alerts, and more: MREAnotes.com
• Listen: 01. Mastering the Moments with Phil M Jones
• Listen: 29. Building Your Personal Brand With Rory Vaden
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

“Personal branding is simply the digitization of your reputation,” says Rory Vaden, best-selling author and co-founder of the Brand Builders Group. He joins us to talk about the intersection of character, reach, trust, and influence. If you’ve been struggling with your personal brand or just need a quick boost in remembering why you do what you do, this episode is for you.

Rory’s formula is: Results x Reach = Influence. In other words, your hard work and success, combined with a smart digital strategy, will empower you to change more and more lives. On the other hand, if you don’t have results—real substance—no matter how good your digital strategy is, you won’t last. As Rory puts it, “Your influence will never grow wider than your character runs deep.”

In the second half of the episode, Rory specifically teaches real estate professionals how to build their personal brand. He provides specific questions to ask yourselves, plus tips on how to be an ongoing asset to your community.

You’re going to leave this episode feeling more centered about your digital presence and purpose.

Resources:

• Learn more at FreeBrandCall.com/RV
• Subscribe to MREA to get the latest models, alerts, and more: MREAnotes.com
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

If there’s anything Brendan Bartic learned while he was managing properties for Halliburton in Iraq and Kuwait, it’s that with a whiteboard and a little reverse engineering, anything is possible. Brendan is our guest on the show today and is here to tell us about how his real estate team uses visual scoreboards to achieve their impressive results.

Currently, Brendan is the CEO of the number one Keller Williams team in the Colorado region. He’s purposefully built a company big enough for people to grow and stay put: Earn long-term passive income, take part in ownership of the company, and become leaders. The key to this success according to Brendan? Visual scoreboards.

Every week, Brendan and his team make a new, laminated, one-page scoreboard. They gamify real estate. Instead of touchdowns or made baskets, they count the activities that matter most: Sales conversations and ambassadors (or as Gary Keller calls them “Mets.”)

Tune in today to hear more from Brendan about the importance of having a visual scoreboard that your team can rally around.

Resources:

• Listen: Episode 25. Ben Kinney’s Three Real Estate Success Principles
• Check out PULSE Power Agent Consulting
• Read: Four Disciplines of Execution
• Read Shine by Gino Wickman
• Subscribe to MREA to get the latest models, alerts, and more: MREAnotes.com
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

For a long time, Bridget Potterton was afraid of being labeled a “divorce real estate agent.” She thought people would see her as an ambulance chaser—taking advantage of people. Now, she isn’t so afraid of the label. She realizes she is more of a surgeon than anything—she has the deep education and experience needed to truly help people.

In this episode, Bridget tells us about how she first ended up getting referrals from a family law firm. Then she outlines what she did in terms of building up her education, and what family law education programs are available for real estate agents today. Bridget then tells us her secret sauce: She provides a Continuing Education course for family law attorneys on how real estate works during divorce.

Bridget also gives us tips on handling real estate deals that involve divorce: Knowing how to be third party neutral, not disclosing familial status to buyers or agents, and holding space for stressed out clients.

This episode is packed with helpful information that every real estate agent should know. Bridget is an amazing educational resource for our community!

Resources:

• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

It’s not every day that someone’s path to being a real estate professional first takes them through the Major League Baseball League. But that’s the path of our guest today, Robert Lucido Jr.

Part of how Robert Lucido Jr. made it on to an MLB team was that he cold called teams. This is unheard of in the world of baseball. But it gives you a sense of what Robert Lucido Jr. is all about: Knowing your worth and fighting for it.

Today Robert takes us through how to dictate your worth in a highly competitive market where there is often a race to the bottom. First, focus on solutions to core problems, which right now is helping people get mortgages. Second, price to position effectively. Third, create value across dimensions. Fourth, stack value throughout the offer presentation. And fifth, take risk off the table for the client.

Tune in to learn how to dictate your worth today.

Resources:

• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Ben Kinney went from being a cable salesman to the co-founder of one of the largest real estate teams on the planet. Today we get to pick his brain about sales and leadership.

Ben teaches us about his three real estate success principles: 1) Say the right thing, 2) Say it enough, and 3) Have enough people to say it to. Then he breaks down the four duties a CEO has: 1) Find and attract talent, 2) Get that talent into production as soon as possible, 3) Retain the talent who are producing at the highest level, and 4) Provide the recipe for success.

Ben has a gift for simplifying concepts in ways that make them easy to understand and take action on. So tune in and level up your own business!

Resources:

• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Rosie Rourke is one of the most successful geographic farmers in real estate, and it is because she cares. She loves her community. She’s deeply rooted in it. She gives to it and it gives back to her. You can feel her passion for it.

Rosie joins the show today to give us some tips on starting a farm and tending to it over the years as it blossoms. Some of the advice she gives is very nuts-and-bolts, like how you should start small with an area with a little more than 50 homes. Other advice she gives is more mindset-based, like “This is hard work. You need to have the stomach for it. And you need to have your head in the game.”

If you want real talk from a veteran who knows how to do things the right way, you’re going to love this interview with Rosie Rourke.

Resources:

• Read: The One Thing
• Read: The Millionaire Real Estate Agent
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

5, 4, 3, 2, 1. A rocket blasts off, a musician starts their song, a classroom focuses. Those five seconds, counted backward one by one, can make magic. That’s the message of Mel Robbins in her newest book, “The 5 Second Rule.”

Mel joins us today to explain what the “5 second rule” is and the research behind it. Little children learn negative self-talk just like they learn the language around them: English, French, etc. They are natural sponges. Plus, because of the way their brain works at that age, they attribute everything in the world around them to their own actions– even the bad things. That’s why a lot of us as adults have a negative voice in our head. We’re constantly checking ourselves, talking ourselves out of standing out in any way or changing our lives.

How do we short circuit this voice in our brain? By taking action. Specifically, counting down from 5 and then– boom, taking that action. No delay. No overanalyzing. Click send, pick up the phone… whatever it is, just do it. Rather than assuming thoughts will lead to action, do actions and see how your thoughts, and your life, follows.

It’s a huge treat to have Mel Robbins on the show. I hope you enjoy it as much as I did!

Resources:

• Read Mel Robbins’ newest book: The 5 Second Rule
• Listen to the Mel Robbins Podcast
• Watch Mel’s Daughter Kendall sing at Carnegie Hall
• Sign up to receive the podcast notes: MREAnotes.com
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.