Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing).

Scott has been with the company for over 2 years. He started out as Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect more deeply with their audience. Outside of work, he’s a candidate for an MBA and an MS in Television and Media Management at Drexel University.

• Scott’s Start with FWM
• The Beginning of FWM’s Video Marketing
• FWM’s Production Process
• Bringing in Professionals
• The Value of Content Videos
• Prepping Clients for Video Work
• Storybrand Marketing
• Scott’s Motivators
• Scott’s Mentors
• Daily Rituals
• Craziest Thing Scott’s Ever Done
• Podcast Recommendations

Video marketing is the future of marketing. It’s been said a thousand times before, and it will continue to echo for years to come. At Foster Web Marketing, we understand this deeply and are committed to providing our clients with the best marketing assistance humanly possible. Our video production team pulls expertise from all things SEO, videography, video editing, motion graphics, storytelling, and the newer trend of StoryBrand marketing.

Tom Foster of Foster Web Marketing

Scott Duvall of Foster Web Marketing’s Video Production Department

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

This week, we're remastering one of our favorite episodes from this time last year.

Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt.

• What is Branding / Rebranding?
• Famous Rebrandings
• Refresh vs Reposition vs Rebrand
• Law Firm Branding
• How Jim Got Started in Rebranding
• Reflecting Your Values & Goals
• Rebrand Marketing Tactics
• Notable Rebranding Experts Success
• Measuring Success
• Rebranding Mistakes to Avoid
• Jim's Mentors
• Podcast & Book Recommendations

A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger!

• Tom Foster of Foster Web Marketing
• Jim Heininger of Rebranding Experts

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level.

0:00 Introduction

1:57 Getting to Know Denis

3:45 Getting to Know Nathalie

5:07 Improving Resilience Through Hormesis

8:19 What Is Resilience in Business?

11:25 Right Brain Competencies + A.I. = Success

14:00 The Importance of Self-Responsibility

19:08 Finding Work-Life Synergy

23:06 The Nuances of Changing Habits

25:42 Sitting Is the New Smoking

27:00 How to Be Coachable

30:00 How to Be a Good Coach

32:52 Coach-Coachee Mutual Respect

36:24 Discovering Your “Why”

40:27 Closing Thoughts

Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity.

- Tom Foster of Foster Web Marketing
- Dr. Denis Cauvier of DenisCauvier.com
- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.