• EP045 - Harry Trueman | Andrews Property Group
    Apr 28 2024
    Want to elevate your lettings services and stand out as an elite agency? Get the inside track from Angharad Trueman of Andrews Property Group on maximising value for landlords through ethical practices and professional property management. Table of Contents: 1. The Charitable Approach: Operating with Purpose 2. Educating Landlords: Key to Responsible Letting 3. Tailored Services: Letting Only to Full Management 4. Advocating Professional Hands-On Management 5. Creating Value Through Transparency and Respect 1. The Charitable Approach: Operating with Purpose As an estate agency _owned by a charitable trust_, Andrews Property Group has a purpose beyond just profits - funding housing and community initiatives through their business success. This ethical core shapes their entire approach, as Lettings Director Angharad Trueman explains: "Andrews exists to give back for that charity so that they can go off and do some great things to progress housing." Operating as a social enterprise allows them to prioritise responsible practices and professional service delivery over mere financial returns. Their charitable ownership is a key differentiator. 2. Educating Landlords: Key to Responsible Letting Angharad sees landlord education as vital for upholding housing legislation and fostering a professional landlord-tenant dynamic. Increasingly complex legal responsibilities demand proactive guidance: "Part of my job is educating [landlords], talking to them about their legal responsibilities and helping them understand how to be a better landlord." Through blogs, newsletters, seminars and social media efforts, Andrews empowers landlords with knowledge on: * Legislative compliance * Ethical tenant treatment * Maximising investment returns This raises the overall standards of landlord conduct in their market. 3. Tailored Services: Letting Only to Full Management To cater to varied landlord needs, Andrews offers a comprehensive suite of lettings services: * Letting Only - Finding tenants * Rent Collection - Handling monthly payments * Legal Protection - Safeguarding rent receipt * Full Management - End-to-end hands-off service Whether accidental or professional investors, landlords can select the level of direct involvement that suits them best while ensuring legal and ethical obligations are met. 4. Advocating Professional Hands-On Management While offering the choice, Angharad is a strong advocate for Andrews' premium fully-managed service, even for local landlords: "I get so frustrated when my landlords say they don't want managed because they live next door...That's the last thing you want!" Drawing on her extensive experience, she highlights the value of professional distancing between landlord and tenant: "You'll have just sat down to tuck into dinner and they'll be knocking on your door with an issue...The managed service is worth it to take the emotion out and treat it as a business." 5. Creating Value Through Transparency and Respect Throughout, a core ethos of transparency and respect for tenants underpins Andrews' elite service delivery: "We actually care about the people we deal with...we are there to educate [landlords] and help them." By comprehensively addressing legal responsibilities while maximising returns, Andrews exemplifies how an ethical, tenant-oriented approach can drive value for the landlord: "Their elite service aims to create value through transparency, respect for tenants, and addressing landlord duties beyond just profits." In summary, Angharad Trueman and Andrews Property Group demonstrate how operating with ethical purpose, providing educational support, offering tailored services, advocating professional management and prioritising transparency can elevate an estate agency to elite status. Angharad Trueman, Lettings Director - Andrews Estate Agents LinkedIn Profile: linkedin.com/in/angharad-trueman-marla Website: andrewsonline.co.uk (Blog) Phone: 01242 235021 (Work) https://www.andrewsonline.co.uk/
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    23 mins
  • EP044 - David Warburton | A Masterclass in Elite-level Estate Agency
    Apr 17 2024

    The secret to maximising home value lies in understanding pounds per square foot.

    Elite agent David Warburton meticulously researches market data to present sellers with a credible, well-informed valuation range - not just an emotional price point.

    Honesty and authenticity are the hallmarks of David's approach.

    He takes the time to educate clients on market realities, building unshakable trust as a true partner in the selling process.

    David's cinematic marketing materials rival TV property shows, captivating buyers and delivering a remarkable ROI for sellers.

    He has a unique ability to identify a home's potential and sell the dream to the right target market.

    Confidence in pricing is key.

    David embraces the subjectivity of the market, guiding sellers with data-driven valuations rather than inflated promises.

    This approach consistently unlocks the true worth of any property.

    For agents and savvy sellers, David's insights offer a masterclass in elite-level estate agency.

    Implement his strategies around pounds per square foot, honest pricing, captivating marketing, and confident client guidance to achieve exceptional results.

    To Contact David

    burtonjames.co.uk we-locate.co.uk
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    31 mins
  • EP043 - Giles Redford | The Digital Side of Estate Agency
    Apr 10 2024

    As a savvy estate agent, you know that effective marketing can make all the difference in driving up buyer interest and closing sales at premium prices.

    But according to digital marketing expert Giles Redford, most agents are missing a crucial piece of the puzzle - optimizing the property advert itself.

    In a recent interview, Redford pulled back the curtain on the strategies he uses to help his clients maximize views and attract serious, qualified buyers.

    From leveraging keyword-rich descriptions to deploying eye-catching photography techniques, Redford outlined a comprehensive framework for crafting estate agency listings that truly stand out in a crowded market.

    "The objective of a great property ad is not to sell the house, it's to sell the viewing," Redford explained, emphasising the importance of piquing a buyer's curiosity rather than overwhelming them. Discover Redford's top tips for fueling a feeding frenzy of interest around your listings and dominating the local market.

    Get in touch with Giles via Linkedin

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    31 mins
  • EP042 - Ant Perkins | Keller Williams
    Apr 3 2024

    In an eye-opening interview, top real estate agent Ant Perkin pulled back the curtain on the key elements for a successful property marketing strategy to achieve maximum sale prices.

    The veteran agent emphasised the critical importance of a comprehensive, multi-pronged approach aimed squarely at the ideal buyer. "Each component - professional photography, videography, detailed descriptions, floor plans, virtual tours - should speak directly to the likely purchaser and make the property truly stand out," Perkin stated.

    Pre-marketing tactics like social media videos and direct mail are leveraged to build early buzz. However, the linchpin is accurate, competitive pricing based on in-depth market analysis. "If the pricing is wrong, it doesn't matter how good the marketing is - you'll attract the wrong buyers," Perkin bluntly assessed.

    Notably, the agent stressed complete transparency with sellers from day one. "You have to be upfront and honest, not over-promise just to get the listing. The real work begins after the offer is accepted, so you need that trust and alignment."

    Perkin's strong client relationships, exemplified by receiving baby gifts from sellers, evidence the high degree of confidence his candid, ethical approach inspires in clients. Undoubtedly, implementing his multi-faceted, buyer-focused marketing strategy positions properties optimally to maximize sale prices.

    ant.perkin@kwuk.com

    Linktr.ee/antperkinkw @antperkinkw (insta & tiktok) 07791 573201
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    25 mins
  • EP041 - Chris Webb | £100,000 Estate Agent Consultancy
    Mar 27 2024

    In this insightful interview, Chris Webb, an estate agency consultant and author of "The £100,000 Agency" e-book, reveals the secrets to maximising a home's sale value and achieving six-figure earnings as a self-employed estate agent.

    Webb emphasises the critical importance of having an exceptional estate agent guiding the entire sales process. He believes modern agents must be highly skilled across all areas - marketing, negotiating, valuations and more - with no weaknesses.

    His e-book provides a step-by-step roadmap for new agents to earn £100,000 in their first year by breaking it down into achievable goals like 16 valuations and just 2-3 sales per month. The focus is on simple, actionable advice using free online training resources.

    Webb also offers one-on-one consulting to identify and improve weaknesses in an agent's business.

    With his no-nonsense approach, Webb aims to prevent agents from failing and equip them with the tools for sustainable six-figure success in a competitive market.

    Chris@estateagentconsultancy.com

    Social Media Handles:
    Facebook: https://www.facebook.com/profile.php?id=100091620096258
    Instagram: https://www.instagram.com/estateagent.consultancy/
    LinkedIn: https://www.linkedin.com/in/theestateagentconsultancy/

    Best Contact Number:
    07765 829184

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    27 mins
  • Episode 40 - Philip Shaw | Bedebrooke
    Mar 20 2024

    In this insightful episode, elite estate agent Philip Shaw reveals the single most important factor for maximising a home's sale price - impeccable property presentation.

    Philip passionately argues that compelling online listing photos create that crucial first impression to motivate buyers to view the home.

    He shares his proven tactics for upfront conversations with sellers about decluttering, depersonalising, and staging the home like a model apartment before professional photography.

    While an initial investment may be needed for updates like fresh paint, Philip demonstrates how this small outlay can yield exponentially higher sale proceeds.

    Beyond the presentation advice, Philip offers wisdom on building client trust, providing premium service, and justifying slightly higher commissions through exceptional results.

    This episode equips agents with concrete strategies from an elite performer for optimising every listing's marketability and profit potential.

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    20 mins
  • EP039 - Holly Price | Why The Self Employed Agency Model is The Way Forward
    Feb 15 2024

    My next guest joins me to share her secrets to success in Estate Agency.

    Holly Price is an independent estate agent based in York who is redefining the industry with her passion for top-notch marketing and unmatched customer service.

    Ranking as one of the top agents in her area, Holly credits her success to going the extra mile at every step of the home sale process - from compelling listing photos and videos to transparent communication during showings.

    With an eye for showcasing lifestyle over just bricks and mortar, she helps sellers maximise their sale price no matter the market.

    I'm excited to dive into Holly's approach to real estate and why she believes the self-employed agent model is the future. Please join me in welcoming the one and only Holly Price!"

    Here are the formatted contact details:

    Phone: 01904 373 131 

    Email: holly.price@exp.uk.com

    Facebook: https://www.facebook.com/movehomewithholly

    LinkedIn: https://www.linkedin.com/in/holly-price-lickiss-25165a53/

    Instagram: https://www.instagram.com/movehomewithholly

    #eliteagent #luxuryrealestate  #independentagent #selfemployedagent
    #transparency #lifestylemarketing #propertymarketing #realestatevideos
    #realestatephotography #clientexperience #johnsavage #zerobsestateagency

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    28 mins
  • EP038 - Julia Bartsch | Zero BS
    Feb 6 2024

    I sat down with estate agency pro Julia Bartsch…

    In this market, great photos and videos are essential to attract buyers online, Julia says. Go pro to showcase your home's features—skip the iPhone pics!

    Also, be real about pricing.

    Some agents may tell you what you want to hear to get your listing, but that won't help you sell.

    Julia keeps it straight, evaluating market data to set the right price.

    Sure, we all want top dollar, but overpricing turns off buyers.

    Here's what I love: Julia treats potential buyers just as well as sellers.

    She takes time to find the right match, knowing happy buyers become future clients down the road.

    Her honest, relationship-focused approach has earned tons of referrals in a competitive area.

    The bottom line?

    Find an agent who puts service over speed.

    Julia takes the time to prep listings and counsel sellers through realistic expectations.

    That mindset leads to smoother sales in the long run.

    In other words…

    Be wary of agents who simply tell you what you want to hear about your home's value in order to win your business.

    The right agent will level with you about pricing based on market data, recognising that overpricing often leads to homes sitting unsold which Julia is not prepared to do.

    Julia Bartsch, Greenhill Estates

    Email: julia@greenhillestates.co.uk

    Phone: 07810114561

    Social: @greenhillestates

    Address:

    Greenhill Estates

    28 Castle Street

    Hertford, Hertfordshire

    SG14 1HH

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    24 mins