Showing results for "Marketing" in Education & Learning

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

The BBA in digital marketing teaches students important skills, like how to think about sales conversions, how to analyze marketing campaigns, and how to come up with ways to promote their businesses.

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

Kulturmarketing Insights - der Podcast der Initiative Kulturkommunikation rund um PR, Marketing und digitale Transformation im Kultur- und Eventsektor. Host Martin Juhls und wechselnde Gäste vermitteln Updates und Insights zu strategischer Kommunikation, digitalem Marketing, Social-Media-Trends und aktuellen Entwicklungen im Kultur- und Veranstaltungsbereich. Die Initiative Kulturkommunikation Der beschleunigte Medienwandel und die fortschreitende Digitalisierung stellen Kommunikation und Marketing im Kultur- und Eventbereich vor neue Herausforderungen. Während traditionelle Medien ...

Your Ultimate Guide to Launching, Growing, and Perfecting Your PodcastReady to start a podcast but don't know where to begin? Already have a show but struggling to grow your audience? You're in the right place. Let's Start a Podcast! is the essential podcast for aspiring and current podcasters who want to create shows people actually want to listen to.Hosted by Will Rodriguez, host and producer of The Skeptic Metaphysicians, a top 1% globally ranked show in the spirituality category, each bite-sized episode tackles one specific topic...giving you actionable insights you can implement ...

In this practical, immediately actionable guide, Lucinda Halpern, who has represented New York Times bestsellers and brokered numerous deals with major publishers for over a decade, divulges what agents look for in authors and the shortcuts they use to get book deals but have never...

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

Ship Something: The Unstuck Product Show is a practical podcast for founders, indie hackers, and product people who feel stuck or scattered and want momentum without the chaos.Each episode takes one common stuck point, like scope creep, fuzzy positioning, weak validation, perfectionism, or “too many options,” then turns it into a simple framework and a small, do it this week action plan. The goal is not inspiration. It’s relief plus a next step you can actually finish.The vibe is calm coach with a little spark. Clear decisions over hustle. Tiny experiments over giant plans. Ship ...

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story...

Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies. In each episode, Shannon cuts through the ...

The Digital Marketing For Moms Podcast is for the mom who keeps hearing about making money online…but isn’t sure what’s real, what’s fake, and what would actually work for her. I'm Brey, wife and mom of 2, building income online while raising my kids, running a household, and figuring this out in real time. No pretending I have it all together. No flashy promises. Just honest conversations about digital marketing, affiliate marketing, and what it really looks like to build income from home as a mom. We’ll talk about getting started even when you’re busy, learning skills you can ...

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped. https://fashionequipped.com.au/