Showing results for "The Business" in Social Psychology & Interactions

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb...

Brought to you by Penguin. What if charisma could be taught? What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The...

The bestselling author of What I Wish I Knew When I Was 20's engaging and practical guide to how to become lucky, based on her classes at Stanford University and her popular TED talk. Much of what we call luck is the result of deliberate actions and consistent efforts. As Tina Seelig shared in...

From the bestselling author of Waking Up and The End of Faith, a collection of the best conversations from his wildly popular, often controversial podcast, Making Sense. “Civilization rests on a series of successful conversations.” —Sam Harris Sam Harris—neuroscientist, philosopher, and...

Brought to you by Penguin. Our goal should not be to eliminate vulnerability, but to harness its power. This is a roadmap for figuring out how. We know the gut-wrenching feeling: that post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep...

Brought to you by Penguin. How to create the most transformative meetings and moments Being deprived of gathering has revealed just how important it is to us; to connect with others, collaborate, share ideas and create moving, life-affirming experiences. At a time when coming together is more...

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: Why...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?

*NEW EDITION FEATURING UPDATED MATERIAL* 'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY 'A racy, engrossing read' PROFESSOR IAN ROBERTSON 'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication...

“Its theme is political fanaticism, with which it deals severely and brilliantly.” —New Yorker The famous bestseller with “concise insight into what drives the mind of the fanatic and the dynamics of a mass movement” (Wall Street Journal) by the legendary San Francisco longshoreman. A...

'A master class in human behavior from someone who’s lived it at the highest level.' – Steven Bartlett, author of The Diary of a CEO Simple but powerful body language skills to connect instantly with anyone and build rapport, from the international bestselling author of What Every Body is...

Read by the author. New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to...

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

Duryodhana was a man of strong character and integrity.Duhsshasana was respectful, generous and kind towards women.Shakuni was a simple man who loved his subjects unconditionally.Dhana Nanda, Aurangzeb and Hitler possessed admirable leadership traits.'Duryodhanization' refers to the birth and...

A Financial Times Book of the Month pick for April! Is it worth swimming in shark-infested waters to surf a 50-foot, career-record wave? Is it riskier to make an action movie or a horror movie? Should sex workers forfeit 50 percent of their income for added security or take a chance and keep the...