Showing results for "The Media Handbook" in All Categories

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Feeling burned out, unmotivated, or stuck? The Ayurvedic Self-Care Handbook is here to help. This authoritative guide to ancient healing offers more than 100 daily and seasonal Ayurvedic rituals - each taking 10 minutes or less - to reconnect you with nature’s rhythms, and to unlock better health

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Most audiobooks on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of applied journalism in simple language. It provides step-by-step instructions to develop skills in the field.

With The Healthy Kidney Handbook, you’ll learn what you can do before your kidney health starts to suffer, including understanding the anatomy of the kidneys and exactly what makes them function, learning good nutrition and how you can upgrade your diet, improving your access to consistent exercise, discovering how current weight-loss drugs and diabetes can affect your kidney health, and so much more.

In an extraordinary career David Fenton has learned firsthand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Managing complex projects can stretch you to the limits. But with a book full of experts coaching you each step of the way, you'll never be baffled, blocked, or misdirected again. Packed with essays and insights from the field's top professionals, The AMA Handbook of Project Management is the resource professionals and students rely on for its practical guidance and big picture overview of the entire field. Whether you need advice keeping projects on track or help preparing for certification, this new edition explains every principle, process, and development.

Entering the world of psychedelic drugs can be challenging, and many aren't sure where to start. As research continues to expand and legalization looms on the horizon for psychedelics like psilocybin, you may need a guide to navigate what psychedelics are, how they work, and their potential benefits and risks. The Psychedelic Handbook is a manual that is accessible to anyone with an interest in these substances. Packed with information on psilocybin, LSD, DMT/ayahuasca, mescaline/peyote, ketamine, MDMA, and more.

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon...

In a world where extreme weather events are increasingly unpredictable, being ready for natural disasters is a necessity for every homeowner. The Flood Prevention Handbook is a comprehensive guide that covers each phase of flood safety, so that you can know exactly how to prepare yourself for every stage of the storm. Using step-by-step instructions and expert tips, you'll have the resources to act quickly and effectively to protect what matters most.

While there are high-quality manuals for conducting digital examinations on a device or network that has been hacked, the Cybercrime Investigators Handbook is the first guide on how to commence an investigation from the location the offence occurred and collect the evidence necessary to locate and prosecute the offender. This valuable contribution to the field teaches listeners to locate, lawfully seize, preserve, examine, interpret, and manage the technical evidence that is vital for effective cybercrime investigation.

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises, Siebert lays out everything you need to know before signing with well-known franchises.

There’s so much more to teaching yoga than doing yoga - from building a relationship with a studio (or opening your own) to navigating client relationships, publicizing classes, and avoiding burnout. Sage Rountree has been training yoga teachers for over a decade, and she’s heard the same concerns over and over: How can I help my students best? How can I keep my teaching fresh? How can I make smart choices around my schedule, my money, and the next steps in my career? The Professional Yoga Teacher’s Handbook speaks directly to these concerns in a warm, friendly voice.

A comprehensive guide to ghost hunting from the founder and the assistant director of Canada's oldest, most reputable, and accomplished paranormal research team.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

The Fast Forward MBA in Project Management, 5th Edition: The Comprehensive, Easy to Read Handbook for Beginners and Pros is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues.

Runes are the ancient Norse alphabet used for communication, divination, and magical work. In Futhark, American runologist Edred Thorsson introduces listeners to the 24 runes of the Elder Futhark, their definitions, and mystic properties. The runic system of magic and mysticism is one of the most powerful forms of metaphysical thought available to the Western world. The audio edition of this bestselling classic book on Runes is required listening for those who seek true knowledge of the mystery of the Runes.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.