Showing results for "The Media Handbook" in All Categories

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

Feeling burned out, unmotivated, or stuck? The Ayurvedic Self-Care Handbook is here to help. This authoritative guide to ancient healing offers more than 100 daily and seasonal Ayurvedic rituals - each taking 10 minutes or less - to reconnect you with nature’s rhythms, and to unlock better health

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.  

Most audiobooks on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of applied journalism in simple language. It provides step-by-step instructions to develop skills in the field.

In an extraordinary career David Fenton has learned firsthand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change.

 Whether you're involved in a labor-management dispute or a landlord-tenant disagreement, considering a major purchase or overseeing a large commercial transaction, there are elements that are common to all negotiations. This book walks the listener through the world of negotiating in an easy-to-follow, step-by-step fashion, covering the macro and micro-process of negotiations, the importance of adequate preparation, knowledge of the rules, and the role and usefulness of a mediator. 

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises, Siebert lays out everything you need to know before signing with well-known franchises.

While there are high-quality manuals for conducting digital examinations on a device or network that has been hacked, the Cybercrime Investigators Handbook is the first guide on how to commence an investigation from the location the offence occurred and collect the evidence necessary to locate and prosecute the offender. This valuable contribution to the field teaches listeners to locate, lawfully seize, preserve, examine, interpret, and manage the technical evidence that is vital for effective cybercrime investigation. 

Peter T. Coleman, Morton Deutsch, and Eric C. Marcus present their classic guide to resolving conflict. 

The Fast Forward MBA in Project Management, 5th Edition: The Comprehensive, Easy to Read Handbook for Beginners and Pros is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. 

Managing complex projects can stretch you to the limits. But with a book full of experts coaching you each step of the way, you'll never be baffled, blocked, or misdirected again. Packed with essays and insights from the field's top professionals, The AMA Handbook of Project Management is the resource professionals and students rely on for its practical guidance and big picture overview of the entire field. Whether you need advice keeping projects on track or help preparing for certification, this new edition explains every principle, process, and development.

The Alchemist's Handbook has long been an essential contribution to the study of alchemy since its first publication in 1960. It still stands as a groundbreaking work presenting in clear, concise language a practical manual of working knowledge that was formerly handed down under oath of secrecy. The scope of alchemical work is to provide both a means to synthesize all the other sciences and the necessary training of the intellectual and spiritual faculties. This edition includes a new foreword by Robert Allen Bartlett, author of Real Alchemy.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Runes are the ancient Norse alphabet used for communication, divination, and magical work. In Futhark, American runologist Edred Thorsson introduces listeners to the 24 runes of the Elder Futhark, their definitions, and mystic properties. The runic system of magic and mysticism is one of the most powerful forms of metaphysical thought available to the Western world. The audio edition of this bestselling classic book on Runes is required listening for those who seek true knowledge of the mystery of the Runes.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. 

Why do all modern managers do the same bizarre things? Are these methods taught in business schools? Do managers learn by watching more experienced managers? Is it the result of mentoring? None of the above! Every manager learns from the same source: Dogbert's Top Secret Management Handbook...

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon...