Showing results for "The Relation" in Marketing & Sales

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Vous êtes-vous déjà dit que les relations médias pour votre boîte, c’était mission impossible ? Trop cher, trop nébuleux, trop inaccessible… parfois même trop corrompu - plus ça va, moins on y va. Pourtant, la presse et l’influence sont un levier puissant. Ils construisent votre notoriété, bâtissent votre réputation, et orientent vos prises de décision, parfois de manière insoupçonnée. Alors comment émerger dans les médias, et surtout, en faisant mieux ? Je suis Marine Barbato, RP depuis plus de 15 ans et engagée pour un retour au bon sens dans mon métier. ...

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Laura Perkes is a seasoned Public Relations specialist, the Founder of PR with Perkes and the author of Amazon bestselling book “How To Get PR”. Join her on the ‘What is Public Relations? Podcast’ where she shatters outdated perceptions of PR and reveals how entrepreneurs, start-ups and SMEs can harness the power of PR to amplify their reach beyond social media. Laura shares how to repurpose content across multiple channels, manage your reputation and connect with audiences who genuinely need your expertise. Discover why PR is the secret weapon for generating leads, closing sales and...

The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers ...

This podcast explores strategic public relations, corporate transformation, and AI-driven communication. With expertise in organisational psychology, behavioural science, and change management, it provides insights into digital transformation, cross-cultural communication, and data-driven engagement strategies.

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic.This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective.Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. ...

Vous êtes dirigeant d'entreprise ou responsable service client et vous souhaitez vous adapter au changement, développer votre entreprise et optimiser votre relation client ? Avec « Grandir par la Relation Client », le podcast de l'entreprise ARPEGE Contact, vous avez trouvé la source d'inspiration et d'informations dont vous avez besoin !Animé par Quentin Thorel, ce podcast vous accompagne et vous donne des conseils pratiques sur la relation client. Vous apprendrez à recruter les bonnes personnes pour votre service client, à former et à monter en compétence vos collaborateurs, à ...

Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their reputation.

An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels.APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10% ...

Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their reputation.

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local ...

The best PR podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their public relations, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, President of HMA Public Relations, and Dr. Adrian McIntyre, strategic communications consultant at Speed of Story, as they ...

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...