Showing titles in Marketing & Sales

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work...

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't...

Gartner’s CIO Mind podcast inspires new thinking about the important issues that enterprises will face today and tomorrow. Join our experts, who will share groundbreaking insights and practical advice on the topics that are top of mind for CIOs everywhere.

From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive...

The BRAND NEW show presented by Social Bamboo and hosted by Derek Videll of the Social Media Entrepreneurs podcast. Made for content creators and business owners to learn everything Instagram marketing and hear the latest updates first! Check back at the start of every month for your monthly rundown on all of Instagram's new feature announcements and what to do about them. You'll also learn everything from Instagram Reels to paid ads to organic marketing strategies that aren't a total waste of your time. Try subscribing for a month! You can always change your mind later.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

While the cryptocurrency market is known for its volatility-and this volatility is often linked to the ever-changing regulatory environment of the industry - the entire cryptocurrency market is expected to reach a total value of $1 trillion this year. If you want to get in on the action, this book shows you how. Cryptocurrency Investing for Dummies offers trusted guidance on how to make money trading and investing in the top 200 digital currencies, no matter what the market sentiment. 

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.

More than ever before, people today are more protective of their time and their money. And they've mastered how to dodge salespeople, resist standard sales techniques, and essentially control the sales process from start to finish. And they decide when you're finished. The second you abandon traditional closing techniques, the usual qualifying questions, and the typical sales formula - that's when you start partnering with your prospects and customers.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.  

In this book, international best-selling author and Bravo real estate star Ryan Serhant tells us all how we can start projecting that Big Money Energy in our own lives and turn our financial dreams into financial realities. He recounts how he landed his first big client and went from 'surviving to thriving' - from under £10k a year to £1m in just three years. Whether it's school, a relationship, a first job or running your own business, everyone starts from the bottom and eventually climbs to the top via hard work, savvy and experience. 

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Price of Admission: Inside Marketplace Pricing & Brand Equity is an i2o Retail podcast for enterprise marketplace leaders, brand protection teams, Amazon/Walmart operators, and agencies who need pricing discipline, Buy Box control, and brand equity protection across the digital shelf. Episodes unpack MAP enforcement, unauthorized seller removal, gray-market prevention, ASIN/content integrity, marketplace pricing intelligence, and the operational systems that protect margin and trust.