Showing titles in Data Science

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

'Shivam Shankar Singh and Anand Venkatanarayanan's stellar examination of how modern conjurers apply the art of perception management to shape reality uses wonderful Indian epics and pop culture stories to convey complex information-warfare concepts like reflexive control, cybercriminal...

Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.

Brought to you by Penguin. THE SUNDAY TIMES BESTSELLER AND A FINANCIAL TIMES, SUNDAY TIMES AND TELEGRAPH BOOK OF THE YEAR 2024 The insider account of the data revolution that has swept through the modern football world written by one of its key architects, Ian Graham. Between 2012 and 2023, Ian...

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

In this comprehensive study guide, you will build a strong foundation in all topics covered on the certification exam, including the Databricks Lakehouse and its tools and benefits.

Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our...

Ransomware attacks are no longer a question of if—it's a matter of when. With hackers increasingly targeting backup and disaster recovery (DR) systems, organizations need more than prevention strategies; they need a battle-tested plan for minimizing damage, forensically determining what's...

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, this book presents ninety-seven concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

Blockchain is the technology behind Bitcoin, the revolutionary "virtual currency" that's changing the way people do business. While Bitcoin has enjoyed some well-deserved hype, Blockchain may be Bitcoin's most vital legacy. Blockchain for Dummies is the ideal starting place for business pros looking to gain a better understanding of what Blockchain is, how it can improve the integrity of their data, and how it can work to fundamentally change their business and enhance their data security.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data—to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

There's no better time to become a data engineer. And acing the AWS Certified Data Engineer Associate (DEA-C01) exam will help you tackle the demands of modern data engineering and secure your place in the technology-driven future. Authors Sakti Mishra, Dylan Qu, and Anusha Challa equip you with the knowledge and sought-after skills necessary to effectively manage data and excel in your career.

Data science happens in code. The ability to write reproducible, robust, scaleable code is key to a data science project's success—and is absolutely essential for those working with production code. This practical book bridges the gap between data science and software engineering, and clearly explains how to apply the best practices from software engineering to data science.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Drawing on years of work interpreting and explaining data about almost anything, renowned data journalist Kiko Llaneras offers practical tools and shortcuts to help you understand the numbers and make better decisions using a quantitative lens. Through a series of compelling examples, he reveals some of the surprising insights that a data-driven perspective can offer.

As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively. Data mesh is one solution that provides a new approach to managing data in complex organizations. This practical guide offers step-by-step guidance on how to implement data mesh in your organization.