Showing titles in Data Science

Brought to you by Penguin. We think we know bullshit when we hear it, but do we? A spotter's guide to bullshit in the wild from two brilliantly contrarian scientists The world is awash in bullshit, and we're drowning in it. Politicians are unconstrained by facts. Science is conducted by press...

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

SQL Essentials for Dummies is your quick reference to all the core concepts of SQL—a valuable common standard language used in relational databases. This useful guide is straightforward—with no excess review, wordy explanations, or fluff—so you get what you need, fast. Great for a brush-up on the basics or as an everyday desk reference, this book is one you can rely on.

Unlock the full potential of your data with the power of Python. Python for Data Science: A Practical Guide to Data Wrangling, Analysis, and Machine Learning Using Python’s Most Powerful Libraries is your comprehensive roadmap to mastering the tools and techniques that turn raw data into meaningful insights and predictive models.

Drawing on years of work interpreting and explaining data about almost anything, renowned data journalist Kiko Llaneras offers practical tools and shortcuts to help you understand the numbers and make better decisions using a quantitative lens. Through a series of compelling examples, he reveals some of the surprising insights that a data-driven perspective can offer.

Data projects are an intrinsic part of an organization's technical ecosystem, but data engineers in many companies continue to work on problems that others have already solved. This hands-on guide shows you how to provide valuable data by focusing on various aspects of data engineering, including data ingestion, data quality, idempotency, and more.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. 

There's no better time to become a data engineer. And acing the AWS Certified Data Engineer Associate (DEA-C01) exam will help you tackle the demands of modern data engineering and secure your place in the technology-driven future. Authors Sakti Mishra, Dylan Qu, and Anusha Challa equip you with the knowledge and sought-after skills necessary to effectively manage data and excel in your career.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization. 

Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our...

What leads to political turbulence and social breakdown? How do elites maintain their dominant position? And why do ruling classes sometimes suddenly lose their grip on power? For decades, complexity scientist Peter Turchin has been studying world history like no one else. Assembling vast databases mined from 10,000 years of human activity, and then developing new models, he has transformed the way we learn from the past. End Times is the result: a ground-breaking account of how society works.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

Bloomsbury presents… xGenius: Expected Goals and the Science of Winning Football Matches by James Tippett read by Simon Darwen 'Eye-opening. An essential read for any football fan' – Jamie Carragher A new, expanded and super-charged guide to Expected Goals (xG) analysis from the bestselling...

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, this book presents ninety-seven concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data—to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

The Internet of Things is a networked world of connected devices, objects, and people. In this book Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work. Greengard explains that the Internet of Things (IoT) is still in its early stages. Smartphones, cloud computing, RFID (radio-frequency identification), technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology.

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

Ransomware attacks are no longer a question of if—it's a matter of when. With hackers increasingly targeting backup and disaster recovery (DR) systems, organizations need more than prevention strategies; they need a battle-tested plan for minimizing damage, forensically determining what's...

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother’s shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can’t afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.