Showing titles in Consumer Behaviour & Market Research

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas. Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious...

'Thoughtful, moving and well-written' - Yuval Noah Harari 'An urgent examination of the human attraction to misinformation' - Daniel H. Pink Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive...

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.

Cómo evitar que el ego y la competencia nos hagan pagar de más Hace más de treinta años, Richard Thaler introdujo a los lectores en la psicología económica con su influyente sección periodística «Anomalies», escrita con colaboradores como Daniel Kahneman y Amos Tversky. Aquellos...

那些藏在账单深处的自动续费和隐形数字订阅，正利用你的信息过载与支付盲区，每个月悄无声息地抽走一笔可观的财富。面对无处不在的微小扣款，你是否时常感到财务焦虑，却又在繁忙的高压生活中无暇梳理混乱的账户？...

Krijg grip op jouw marketingstrategie met een positionering die twijfel bij de koper direct wegneemt. Of je nu zenuwachtig bent voor een naderende productlancering of tijdens je dagelijkse woon-werkverkeer zoekt naar zakelijke focus, deze no-nonsense gids biedt razendsnel overzicht. Laat vage...

حرر هويتك من فخ قرارات الشراء، وتعلم مهارات الاستهلاك الواعي لتحقيق تطوير الذات الفعلي دون الاعتماد على التسوق. كثيرًا ما نكدس الأشياء في منازلنا ونحن نظن أننا...

当无意识的冲动消费榨干了钱包与精力，你该如何在拒绝极端克制的前提下，重建富足且从容的极简生活？摆脱被商家促销和社交环境裹挟的困境，重新夺回生活的主导权，并不是要你过上苦行僧般的日子。这是一场关于消费...

تبخرت زيادة راتبك الأخيرة وسط نفقاتك اليومية؟ اكتشف كيف يسرق تضخم نمط الحياة استقرارك المالي دون أن تشعر. حينما ترتفع مداخيلنا، تتسلل الترقيات الصغيرة إلى...