Showing titles in Advertising

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.   

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

When the Greatest Generation came marching home, they buckled right down to work. Marching Up Madison Avenue is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan s Bluff; CCNY grad; soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you ll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers, and artists at Gilbert Advertising changed how Americans thought.

Der erfolgreiche Erstkontakt am Telefon ist eine der schwierigsten Vertriebsaufgaben im Business-to-Business-Umfeld. Gleichzeitig ist und bleibt das Telefon der effektivste Weg zu neuen Kunden - sowohl für die Termin-Vereinbarung als auch für das Telesales. In diesem Ratgeber verrät einer der...

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

An exciting and informative audiobook, written in the early years of the blogosphere, detailing why and how to start your own.

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.