Showing results by publisher "Upfront Books" in All Categories

Negative Self-Talk and How to Change It is an immediately helpful, life-changing handbook of how to deal with negative self-talk - for yourself, or anyone in your life. Shad Helmstetter, PhD, the best-selling author of more than 20 books, is the leading authority in the field of self-talk today. In this book written for today’s listener, Dr. Helmstetter gives you all of the important information you need to change negative self-talk forever, in a short, easy-listening, and condensed format.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Distinguished author of Mortal Questions and The View from Nowhere sets forth the central problems of philosophical inquiry for the beginning student. Arguing that the best way to learn about philosophy is to think about its questions directly, Thomas Nagel considers possible solutions to nine problems - knowledge of the world beyond our minds, knowledge of other minds, the mind-body problem, free will, the basis of morality, right and wrong, the nature of death, the meaning of life, and the meaning of words.  

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.  

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess. 

We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care? Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. 

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. 

Critical Path is Fuller's master work - the summing up of a lifetime's thought and concern - as urgent and relevant as it was upon its first publication in 1981. Critical Path details how humanity found itself in its current situation - at the limits of the planet's natural resources and facing political, economic, environmental, and ethical crises.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. 

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

The Russian Revolution had a decisive impact on the history of the 20th century. In the years following the collapse of the Soviet regime and the opening of its archives, it has become possible to step back and see the full picture. Starting with an overview of the roots of the revolution, Fitzpatrick takes the story from 1917, through Stalin's "revolution from above", to the great purges of the 1930s. 

To Have or to Be? is one of the seminal books of the second half of the 20th century. Fromm's thesis is that two modes of existence struggle for the spirit of humankind: the having mode, which concentrates on material possessions, power, and aggression, and is the basis of the universal evils of greed, envy, and violence; and the being mode, which is based on love, the pleasure of sharing, and in productive activity.

Using archival records, in this book, David Stahel presents a history of Germany's summer campaign from the perspective of the two largest and most powerful Panzer groups on the Eastern front. Stahel's research provides a fundamental reassessment of Germany's war against the Soviet Union, highlighting the prodigious internal problems of the vital Panzer forces and revealing that their demise in the earliest phase of the war undermined the whole German invasion. 

This inspiring book gives you a splendid example of how to live as a Christian in a secular environment that can be indifferent or hostile to your faith. For Elisabeth Leseur had two great loves: God, and her husband Felix. Felix loved Elisabeth as well; yet to their mutual sorrow, he couldn’t share the life of the spirit that Elisabeth cherished.

Where is God in the struggle? Looking away from despair toward hope can feel risky. What if God doesn't come through for you? What if you don't feel instantly better? Instead of offering simple platitudes or unrealistic cure-all formulas, Edward T. Welch addresses the complex nature of depression with compassion and insight, applying the rich treasures of the Christian gospel, and giving fresh hope to those who struggle.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation. 

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.