Showing results by author "Bryan Heathman" in All Categories

The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

As a Publisher, Bryan Heathman speaks with authors daily who ask intelligent questions about getting books into the hands of as many readers as possible. As an author and a speaker, Bryan has investigated the exact same questions himself. This program is an indepth exploration into the extremely relevant question for today’s authors: Should I selfpublish or pursue a legacy publishing contract? You will discover the logic of these approaches, the financial aspects of royalties, book marketing strategies....