Showing results by author "By Steve" in All Categories

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Winner of the National Book Critics Circle Award for Nonfiction Nominated for the National Book Award for Nonfiction From the Pulitzer Prize-winning author of Ghost Wars and The Achilles Trap, the epic and enthralling story of America's intelligence, military, and diplomatic efforts to...

The explosive first-hand account of America's secret history in Afghanistan With the publication of Ghost Wars, Steve Coll became not only a Pulitzer Prize winner, but also the expert on the rise of the Taliban, the emergence of Bin Laden, and the secret efforts by CIA officers and their agents...

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

Our future is written by hopes, fears, dreams, expectations, and decisions made about life. In the same way, organizations have futures written by history, circumstances, culture, aspirations, successes, and failures. These already-written futures determine and shape the level of performance that's possible for individuals and organizations. Authors Steve Zaffron and Dave Logan crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

No adventurer should be without this essential guide. Titan contains everything you need to know, covering the turbulent history of the Fighting Fantasy world, Titan; from its creation and early civilisations - through the devastating War of the Wizards - to the present day wilderness and anarchy where the delicate balance between good and chaos could at any moment be overturned!

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

The last lecture on leadership by the NFL's greatest coach will inspire, inform, and enlighten leaders in all professions. Bill Walsh was a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary...

The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security. Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide.

Brought to you by Penguin. The Achilles Trap masterfully untangles the people, ploys of power and geopolitics that led to America's disastrous war with Iraq and, for the first time, details America's fundamental miscalculations during its ruinous, decades-long relationship with Saddam Hussein...

WHAT IF THE ONLY WITNESS TO A MURDER IS MORE TWISTED THAN THE KILLER? 'The very definition of a page-turner!' IAN RANKIN 'Enthralling' SUNDAY TIMES, THRILLER OF THE MONTH 'Steve Cavanagh's twists hit you between the eyes. You never see them coming' ANTHONY HOROWITZ 'This guy is the real deal...

A NATIONAL BESTSELLER "In Do Hard Things, Steve Magness beautifully and persuasively reimagines our understanding of toughness. This is a must-read for parents and coaches and anyone else looking to prepare for life's biggest challenges."—Malcolm Gladwell, author of Outliers and Talking to...

The truth has no place in a courtroom. The truth doesn't matter in a trial. The only thing that matters is what the prosecution can prove. Eddie Flynn used to be a con artist. Then he became a lawyer. Turned out the two weren't that different. It's been over a year since Eddie vowed never to set...

The new Eddie Flynn novel from the Sunday Times and million copy bestselling author of THIRTEEN, FIFTY FIFTY and THE DEVIL'S ADVOCATE. 'This guy is the real deal. Trust me.' LEE CHILD 'Top notch thrills and courtroom drama' SHARI LAPENA 'A terrific writer. He has talent to burn.' DON WINSLOW...

The breathless new thriller from the multi-award-winning author of the acclaimed and Sunday Times bestselling novels FIFTY FIFTY, THE DEVIL'S ADVOCATE and THE ACCOMPLICE. SHE WILL KILL YOUR WORST ENEMY. ALL YOU HAVE TO DO IS KILL HERS. One dark evening in New York City, two strangers meet by...

In this highly anticipated book, the bestselling author of Do Hard Things Steve Magness—“one of the giants of modern thinking about high performance” (Alex Hutchinson)—flips the script on the pursuit of excellence, shifting our thinking from high-stress survival mode to...

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments. 

Training for the Uphill Athlete translates theory into methodology to allow you to write your own training plans and coach yourself to endurance goals. Steve House, one of the best mountaineers, and his coach Scott Johnston, an Olympic-level cross country ski coach, along with Kilian Jornet, hands down best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other endurance sports that require optimum fitness and customized strength.  

'The Devil's Advocate makes your palms sweat and your blood run cold; the terrific trial scenes out-Grisham John Grisham.' The Times 'This guy is the real deal. Trust me.' LEE CHILD 'Top notch thrills and courtroom drama' SHARI LAPENA 'A terrific writer. He has talent to burn.' DON WINSLOW HE'S...

The groundbreaking mind management model designed to improve self-confidence, communicate effectively, and build success, from the award-winning psychiatrist. THE MILLION-COPY BESTSELLER Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your...