Showing results by author "By Steve" in All Categories

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Brought to you by Penguin. The Achilles Trap masterfully untangles the people, ploys of power and geopolitics that led to America's disastrous war with Iraq and, for the first time, details America's fundamental miscalculations during its ruinous, decades-long relationship with Saddam Hussein...

The explosive first-hand account of America's secret history in Afghanistan With the publication of Ghost Wars, Steve Coll became not only a Pulitzer Prize winner, but also the expert on the rise of the Taliban, the emergence of Bin Laden, and the secret efforts by CIA officers and their agents...

The truth has no place in a courtroom. The truth doesn't matter in a trial. The only thing that matters is what the prosecution can prove. Eddie Flynn used to be a con artist. Then he became a lawyer. Turned out the two weren't that different. It's been over a year since Eddie vowed never to set...

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

No adventurer should be without this essential guide. Titan contains everything you need to know, covering the turbulent history of the Fighting Fantasy world, Titan; from its creation and early civilisations - through the devastating War of the Wizards - to the present day wilderness and anarchy where the delicate balance between good and chaos could at any moment be overturned!

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments. 

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

Winner of the National Book Critics Circle Award for Nonfiction Nominated for the National Book Award for Nonfiction From the Pulitzer Prize-winning author of Ghost Wars and The Achilles Trap, the epic and enthralling story of America's intelligence, military, and diplomatic efforts to...

The 2-Hour Job Search shows job seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Steve Dalton explains how to wade through the Internet's sea of information and create a job search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview - with only two hours of effort.

In this highly anticipated book, the bestselling author of Do Hard Things Steve Magness—“one of the giants of modern thinking about high performance” (Alex Hutchinson)—flips the script on the pursuit of excellence, shifting our thinking from high-stress survival mode to...

Steve House, world-class climber and Patagonia ambassador, and Scott Johnston, coach of US national champions and World Cup Nordic skiers, translate training theory into practice to allow you to coach yourself to any mountaineering goal. Applying training practices from other endurance sports, House and Johnston demonstrate that following a carefully designed regimen is as effective for alpinism as it is for any other endurance sport and leads to better performance. They deliver detailed instruction on how to plan and execute training tailored to your individual circumstances.  

A NATIONAL BESTSELLER "In Do Hard Things, Steve Magness beautifully and persuasively reimagines our understanding of toughness. This is a must-read for parents and coaches and anyone else looking to prepare for life's biggest challenges."—Malcolm Gladwell, author of Outliers and Talking to...

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.

A PERFECT COUPLE. BUT ONE OF THEM IS A KILLER. WHICH ONE? 'Utterly unmissable' DAILY MAIL 'Cavanagh is a master illusionist' THE TIMES - THRILLER OF THE MONTH 'This guy is the real deal. Trust me' LEE CHILD 'An absolute page turner' SHARI LAPENA Patrick Vanderpool, son of a billionaire media...

The breathless new thriller from the multi-award-winning author of the acclaimed and Sunday Times bestselling novels FIFTY FIFTY, THE DEVIL'S ADVOCATE and THE ACCOMPLICE. SHE WILL KILL YOUR WORST ENEMY. ALL YOU HAVE TO DO IS KILL HERS. One dark evening in New York City, two strangers meet by...

The groundbreaking mind management model designed to improve self-confidence, communicate effectively, and build success, from the award-winning psychiatrist. THE MILLION-COPY BESTSELLER Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your...

'Plotting that takes the breath away' Ian Rankin 'Steve is a fantastic thriller writer' Mark Billingham Hollywood actor Robert Soloman stands accused of the brutal stabbings of his wife and her lover but he is desperately pleading that he had nothing to do with it. This is the trial of the...

“Harvey offers surprising insights into the male mentality and gives women strategies for taming that unruly beast.” —Philadelphia Inquirer “Women should listen to Steve Harvey when it comes to what a good man is about. Steve Harvey dispenses a lot of fabulous information about men.”...

PART OF BBC TWO'S BOOK CLUB BETWEEN THE COVERS TWO SISTERS ON TRIAL FOR MURDER. THEY ACCUSE EACH OTHER. WHO DO YOU BELIEVE? '911 what's your emergency?' 'My dad's dead. My sister Sofia killed him. She's still in the house. Please send help.' 'My dad's dead. My sister Alexandra killed him. She's...