Showing results by author "Philip" in All Categories

Mankind has lorded over the land of Illian for a thousand years, building on the ruins left by the elves, as if it were their birthright. A thousand years is a long time for an immortal race to see the truth of things, a truth that has remained unsaid for a millennium—elves are superior. They are faster, stronger, and connected to the magical realm in a way that man could never grasp. Illian should belong to them.

Confessions of a Thug is an English novel written by Philip Meadows Taylor in 1839 based on the Thuggee cult in British India.This book is a tale of crime and retribution. Set in 1832 in India, the story lays bare the practices of the Thugs, or deceivers as they were called, who lived in boats and used to murder those passengers whom they were able to entice into their company in their voyages up and down the rivers.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Social psychologist Philip Zimbardo has the answers. He explains how - and the myriad reasons why - we are all susceptible to the lure of "the dark side". Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can make monsters out of decent men and women.

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost 40 years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable for investors and has been since it was first published in 1958. This updated edition retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right, in an expanded preface and introduction.

What’s holding you back? Self-defeating behavior is the #1 reason that people seek psychotherapy. Whether it’s envy, compulsion, inaction, holding a grudge, or not moving on, so many of our biggest stumbling blocks are self-imposed, preventing us from achieving the happiness, love, and...

One of the most important works ever written on investment theory, Common Stocks and Uncommon Profits lays out the fundamental principles of intelligent investing.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

War is set to ravage Illian. The elves sail from the east. The savage Darkakin rise from the south. Valanis, the dark elf, is finally free of his prison and eager to see his work finished. Only then will he be free of the gods who still haunt him. A new hope rises in The Red Mountains. There, the last remaining dragons have been discovered. Gideon and Galanör, human and elf, will have to work together if they are to convince Adriel, the last of the Dragorn order, to intervene in the coming war.

This book has the ability to totally change your life. You will learn what body language signs you should look for when you want to know whether the person who is talking to you is telling the truth or is trying to con you. It will always give you that edge, so you can adjust your game plan to steer things in the direction you want.

Learn from Procurement Experts. Host Philip Ideson talks with thought leaders who share the trends, strategies and tactics that you can lever to elevate the role of procurement - and your career.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Research shows that increasing your muscle strength is the single most important thing you can do for your physical and mental health. This book shows you how--in just 30 minutes a day, once or twice a week--using the science-backed MSTF method. The mixed messages we’ve received about exercise...

The classic sci-fi novel Do Androids Dream of Electric Sheep?, which inspired two major motion pictures: Blade Runner and Blade Runner 2049 By 2021, the World War has killed millions, driving entire species into extinction and sending mankind off-planet. Those who remain covet any living...

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.