Beverage Business

The specialty food and beverage business is a thriving industry, and the barriers to entry are low: All you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there: both as a food founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome.

Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical audiobook, he shares the most important lessons for strategic planning.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.