Consumer Psychology Marketing

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...