Consumer Behaviour
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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To the point
- By Yagnesh on 26-07-20
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release Date: 01-12-17
- Language: English
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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Regular price: ₹233.00 or 1 Credit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release Date: 01-10-19
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Regular price: ₹585.00 or 1 Credit
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Written by: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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Insightful
- By Madhav Agarwal on 27-09-23
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release Date: 19-04-16
- Language: English
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Written by: Greg Nanigian
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Unabridged
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Release Date: 29-12-20
- Language: English
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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not suitable for Indian audiences
- By Nikita on 13-02-22
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release Date: 02-07-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Regular price: ₹609.00 or 1 Credit
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Behavioral Economics
- The Basics
- Written by: Philip Corr, Anke Plagnol
- Narrated by: Dennis Kleinman
- Length: 8 hrs and 12 mins
- Unabridged
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.
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Behavioral Economics
- The Basics
- Narrated by: Dennis Kleinman
- Length: 8 hrs and 12 mins
- Release Date: 27-11-18
- Language: English
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make....
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release Date: 19-12-23
- Language: English
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Written by: Michael J. Silverstein, Abheek Singhi, Carol Liao,
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release Date: 06-02-13
- Language: English
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Regular price: ₹694.00 or 1 Credit
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Written by: Dr. A. K. Pradeep
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Unabridged
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Release Date: 10-07-20
- Language: English
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Written by: Jon Picoult
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Unabridged
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Release Date: 18-01-22
- Language: English
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Written by: Kit Yarrow
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Unabridged
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Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Release Date: 27-07-20
- Language: English
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In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good information on Branding and management of image
- By jignesh rohit on 23-10-23
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release Date: 22-04-14
- Language: English
- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Regular price: ₹1,406.00 or 1 Credit
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Written by: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Waste of time and money.
- By Pushkar P. on 11-09-20
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release Date: 11-05-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Regular price: ₹703.00 or 1 Credit
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Written by: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release Date: 12-11-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release Date: 18-05-21
- Language: English
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Written by: Rick Delisi, Dan Michaeli
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Unabridged
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Release Date: 21-12-21
- Language: English
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world....
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Written by: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release Date: 09-07-20
- Language: English
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Written by: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release Date: 31-12-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Written by: Barbara E. Kahn
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Unabridged
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Release Date: 13-11-18
- Language: English
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release Date: 22-01-14
- Language: English
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Regular price: ₹501.00 or 1 Credit
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