Field Marketing
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Selling the Invisible
- A Field Guide to Modern Marketing
- Written by: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
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Overall16
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Performance13
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Story13
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...
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Very good experience
- By Sangeeta Singh on 23-10-25
Preview -
Selling the Invisible
- A Field Guide to Modern Marketing
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Release Date: 27-06-08
- Language: English
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...
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