Modern Selling

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Close high-stakes B2B sales and protect your pricing margins without resorting to aggressive, manipulative tactics. Whether you are commuting to a make-or-break pitch or navigating complex procurement games, this empowering audio experience provides the calm authority needed to transform...

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

A Unique Leadership Book Tao and the Four Pillars of Influence stands apart as a business book. It speaks ancient wisdom to the modern-day leader, while providing practical and tangible actions that lead to high levels of sustainable influence. The book is an easy-to-follow roadmap to creating...

Close deals and build lasting trust with skeptical buyers without using outdated, high-pressure sales scripts. Whether you are prepping for a major pitch on your morning commute or trying to overcome call reluctance, this empowering guide shifts your approach from pushing products to solving...

Trace the gripping history of marketing and consumer psychology to master the invisible forces shaping our desires. From the chaotic shouts of ancient marketplaces to the hyper-targeted algorithms of social media, the evolution of advertising is the ultimate story of human ambition. This...

Close more deals and generate revenue with honest sales strategies for the reluctant professional. Forget pushy scripts and high-pressure tactics that feel fake or manipulative. Whether you are launching a startup or scaling a consulting business, you can instantly conquer call reluctance and...