Modern Business Marketing

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Escape marketing overwhelm and build a profitable digital strategy without drowning in confusing industry jargon. If you are a solo professional or small business owner feeling lost in a sea of conflicting advice, this calm, low-stress guide is your roadmap to clarity. Stop chasing vanity...

Transform your musical ambition into a profitable, sustainable career by mastering independent artist entrepreneurship. If you are exhausted by confusing industry noise and struggling to monetize your daily grind, this empowering roadmap provides the exact leverage you need to succeed. Stop...

Es geht vor allem um Authentizität und dass man KEIN Schauspieler sein soll, wenn man etwas verkaufen will. Vorgefertigte Sätze und irgendwelche Spielchen sind fehl am Platz. Man baut eine Verbindung zum Käufer auf, die zu einer Geschäftsbeziehung führt.

Aus dem Inhalt: Zahlen, Reports und feste Modelle versagen in der komplexen Wirklichkeit; Externe Referenzen statt Vertriebsplanung; Schädlichkeit von Zielen und Boni; Teamgestaltung für den komplexen Vertrieb; Die neuen Rolle der Führung.