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Publisher's Summary
ネットで膨大な情報にアクセスできるようになった現代の消費者は、 すぐに広告と分かるもの、嘘くさいものにはなびかなくなった。そうした中、企業が確実に成果の上がるネットプロモーションをするにはどうしたらいいか?。元MACLIFE編集長の高木利弘氏と株式会社アント取締役・株式会社BES代表 取締役の田中千晶(たなか ちあき)氏との対談です。
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