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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
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Publisher's Summary
Random House presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written by Rory Sutherland.
To be brilliant, you have to be irrational.
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly seven million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.
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What listeners say about Alchemy
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Shriram
- 10-03-22
One word Amazing
This book is worth its weight in gold. It is full of timeless wisdom about psychology and should be read by everyone, especially by folks who have no exposure to psychology before. It changed the way I look at everyday things. Highly recommend!
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- Pushkaraj Shenai
- 23-06-19
Simple Interesting Insightful
Rory is a marketing guru rolled onto a stand up comic. Truly loved every chapter!
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- M
- 27-04-21
Mostly unoriginal concepts presented interestingly
This book from start to finish is an endorsement of the industry that Rory works for and why it should continue to exist and has a place in the world. There is not much in this book that anyone interested in human psychology or behavior wouldn't already know. Obviously logic and rationality cannot be applied to every situation that we encounter but Rory wants to ensure this is drilled into your subconscious. He borrows liberally from other original thinkers and shares interesting anecdotes that demonstrate those concepts. The narration is casual and easy going which makes it an easy listen.
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- Placeholder
- 10-04-21
Excellent book and performance !!
Must read for professionals from all walks of life . Rory does a great job in weaving the concepts in a simple understandable manner and encourages to be one to possibilities , accommodation of views beyond realm of narrow logic and rationale . Great examples of same on play in our daily lives that Rory demystifies beautifully . Awesome experience in listening !!
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- Satyam Pati
- 29-09-21
You just gotta hear this!
Loved the thoughts and ideas Rory has brought to light. A must read for anyone.
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- NN
- 23-12-19
enjoyable and informative
A thought provoking work on the merit of things that don't seem rational. Well narrated.
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- ReKa
- 11-01-23
Very insightful!
enjoyed the audio book a lot. it is well paced and the narrator is kind enough to repeat some parts.
learned a lot of new things.
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- Shweta
- 22-02-22
Any Advertising Fan must take this holy dip
A good guide to build great advertising understanding relevant portions of behavioral science and human psychology
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- Wizardofid
- 03-01-22
an eye/ ear opener
A true advertiser, and an even truer human. Rory (I suspect he even chose this name himself!) unravels psychology like no one else has. There is something new to learn in almost every minute, delivered in a masterful and naughty style
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- Anonymous User
- 03-11-22
This book is a magic
Great examples with perfect reasoning. The author's real time experiences make this book a masterpiece.
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