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  • The 3-Minute Rule

  • Say Less to Get More from Any Pitch or Presentation
  • Written by: Brant Pinvidic
  • Narrated by: Brant Pinvidic
  • Length: 5 hrs and 15 mins
  • 4.6 out of 5 stars (12 ratings)

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The 3-Minute Rule

Written by: Brant Pinvidic
Narrated by: Brant Pinvidic
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Publisher's Summary

Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.

That’s The 3-Minute Rule.

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations - from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.

Now, it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.

Simplify. Say less. Get more.

©2019 Brant Pinvidic (P)2019 Penguin Audio

Critic Reviews

"Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic’s game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results." (Tony Robbins, author of Money: Master the Game and Unshakeable)

What listeners say about The 3-Minute Rule

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Too Long

The idea is good but the content is too long. The content is not presented that clearly.

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Excellent book

Substance over style... Show don't tell... these are golden sayings for a reason.

Let's assume you've got substance. How do u communicate it effectively and succinctly? How do u make others see it the way u do? Which amateur tricks should you avoid at all costs?

That's what this book teaches you. This is the first book I want to re-read (listen) immediately.

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good insights

It would be nice to have a pdf attached for the links / reference mentioned in the book

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A great story/lecture/wisdom share made easy...

with the audio version; must for every entrepreneur working on their pitch or in general, marketing content

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  • baby e's mommy
  • 28-04-22

Missing content

I happen to be reading this book in 2022. Throughout the book the author referenced many materials can be found on his webpage, that are no longer there and have not been updated. For visual audiences it would’ve been very helpful to have these materials while reading.

5 people found this helpful

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  • jiaying
  • 02-04-21

it is all about the author himself

not about the rules but author's interaction with others in complex story! Feel sleepy ...

4 people found this helpful

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  • Dr E
  • 02-01-20

Amazing book and great read

You will not regret listening to this book. Loved everything about it.

If anything, I recommend you get the printed or kindle version as well since it’s easier to do the exercises following that vs the audio.

But the audio is great to reference and listen on the go.

4 people found this helpful

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  • Paul
  • 25-12-19

Tied a lot of my sales Loose Ends together

I’ve read (listened to) 14 Sales related books this past year 2019! Each author has their own style but I found Brant with his real life “Story Telling Style” had the ability to tie together many of the loose ends I felt I had. I kind of knew something was missing and now happy to have found so many missing pieces of my puzzle. I listen 2 hours a day driving 51 miles each way to & from work. The first read I just listened and today on Christmas I’m starting my second listen but this time only when I can sit and do all the writing that goes along with self auditing my pitch.

Here’s to a much more Profitable 2020. I definitely recommend you add this book to your collection!

3 people found this helpful

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  • joshua
  • 22-04-21

Must read for entrepreneurs

I've read 1,455 books. This is one I will read many times and even participate in the website linked inside of the book. Thank you for being an amazing human who helps others so freely.

2 people found this helpful

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  • Hermanubis
  • 27-06-22

So immensely disappointed

Phenomenal first 3 mins. Thats it, get your money and run. I did not want an autobiography, I was looking for a pragmatic approach to an effective presentation.

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  • Chad
  • 08-01-23

On my must re-read list

I had low expectations, expecting the lesson to be "be concise or lose people's attention." Partway through the book, I realized there was more to it. The author has specific steps and components to the 3-minute pitch that served him well as a Hollywood producer. I especially liked the Katy Perry example. This is one of the few books I will re-read. Recommended.

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  • A. Yoshida
  • 24-12-22

Describe your product/pitch in 3 minutes

If you watched a great movie and your friend asked about it, you would probably describe it in about 3 minutes (regardless of the movie's length). You would summarize the plot (humans trying to overtake a planet), identify the best parts (alien world and creatures look realistic), and put it into context (the sequel is better than the first movie). And that's enough information for your friend to decide whether to see the movie or not.

The same principle applies to a pitch/presentation using the WHAC method:
W: What is it?
H: How does it work?
A: Are you sure?
C: Can you do it?

The secret is identifying KEY points to fit into a 3-minute pitch. People think that they have to give all details so the audience can make an informed decision. However, all those facts and technical jargon will cause the audience to tune out.

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  • Charles K Marchesini
  • 12-12-22

Pure GOLD!!!

As an entrepreneur working on distribution of a ground breaking technology and App; this is exactly what my partner and I were looking for.

I’m excited to implement its principles and massage my approach to obtain the results we know are around the corner.

Thank you for such a simplistic & profound approach to story telling in business!!!

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  • Bookworm
  • 04-11-22

Life changing stuff

Extremely useful technique that will allow you to go further, no matter the topic. Recommend.

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  • I M Johnson
  • 11-12-22

Simple and effective

Tells you simple things that you keep forgetting. A great resource to keep revisiting and refining your story pitch.

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  • Whyte
  • 13-03-21

Has helped me sell ideas

This strategy has really helped me pitch ideas to stakeholders and business partners with much more success.

Previously my presentations had the wrong structure and too much information which confused the audience. Now I confidently strip out unnecessary information and end presentations waiting for the questions to flood in, instead of the confused audience interrupting my presentation seeking clarity.