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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Your career is one of the most important investments you’ll ever make. But how can you communicate your value and make it stand out in an increasingly fast-paced, competitive, and media-driven business world? According to career coach and author Octavia Goredema, the key to accomplishing your professional goals is to create a consistent and compelling personal brand that highlights your skills, accomplishments, and personality. And that is just what she will teach you to do in the five lessons of Brand Yourself for Success.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Seasoned marketers clinking their beer mugs, their eyes gleaming with mischief and their minds brimming with creative sparks. As the conversations flow as smoothly as the brews being enjoyed, we'll explore the depths of marketing brilliance, uncovering the highs, the lows, and everything in between. So, grab your favourite beverage, be it a hoppy IPA or a fine single malt, and prepare to tune in to a marketing podcast like no other. Views are strictly personal and don’t represent the views of my present employer (or affiliates) or the employer of any of my guests. Discretion advised.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.

Mankind has lorded over the land of Illian for a thousand years, building on the ruins left by the elves, as if it were their birthright. A thousand years is a long time for an immortal race to see the truth of things, a truth that has remained unsaid for a millennium—elves are superior. They are faster, stronger, and connected to the magical realm in a way that man could never grasp. Illian should belong to them.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

In the heart of Vandar, as dark forces close in, Elyon, a gifted Bladeborn knight, fights for his family's survival in a world on the brink of war. In the beleaguered northlands of Tukor, a servant girl with a mysterious past is forced on the run by a treacherous lord, propelling her on a journey that will change her world forever. From the Shadowfort, an ancient power is unleashed, one that will set into motion a series of events that will bring the world to its knees.

Famous brands in this series will capture the attention of young listeners! Well-known brands like Google, John Deere, Nerf, and Nintendo have inspirational histories full of hard work and creativity. Explore the process of building a big business in these titles highlighting iconic brands. This volume includes Minecraft and Disney.

Famous brands in this series will capture the attention of young listeners! Well-known brands like Google, John Deere, Nerf, and Nintendo have inspirational histories full of hard work and creativity. Explore the process of building a big business in these titles highlighting iconic brands. This volume includes Hershey's and LEGO.

Famous brands in this series will capture the attention of young listeners! Well-known brands like Google, John Deere, Nerf, and Nintendo have inspirational histories full of hard work and creativity. Explore the process of building a big business in these titles highlighting iconic brands. This volume includes Nike and Apple.

Famous brands in this series will capture the attention of young listeners! Well-known brands like Google, John Deere, Nerf, and Nintendo have inspirational histories full of hard work and creativity.