Showing results for "Business and Management" in Advertising
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Differentiate or Die
- Written by: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Overall24
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Performance18
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Story18
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Unforgiving Concepts
- By Gunjan Sharma on 13-12-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release Date: 26-04-02
- Language: English
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₹655.38 or free with 30-day trial
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹833.60 or free with 30-day trial
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Written by: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Overall1
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Performance1
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Story1
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Release Date: 11-12-12
- Language: English
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₹1,626.08 or free with 30-day trial
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall31
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Performance24
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Story24
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...
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Outdated
- By Saifulla Akhter Umar Saqaf on 26-04-26
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release Date: 22-04-14
- Language: English
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₹1,457.81 or free with 30-day trial
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This is Marketing
- You Can’t Be Seen Until You Learn To See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Overall229
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Performance179
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Story178
Brought to you by Penguin. *Narrated by Seth Godin* #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless...
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Soulless and meaningless
- By Murthy Chaganti on 23-10-20
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This is Marketing
- You Can’t Be Seen Until You Learn To See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release Date: 13-11-18
- Language: English
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₹671.06 or free with 30-day trial
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall99
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Performance84
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Story83
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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Never thought this way
- By Ganga Narayan Das on 10-01-26
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release Date: 22-04-14
- Language: English
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₹971.86 or free with 30-day trial
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Written by: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Unabridged
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Overall0
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Performance0
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Release Date: 27-01-13
- Language: English
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₹671.06 or free with 30-day trial
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Written by: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Overall0
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Performance0
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release Date: 08-06-21
- Language: English
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₹1,458.05 or free with 30-day trial
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Written by: Jay Conrad Levinson
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Unabridged
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Overall1
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Performance1
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Story1
Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Release Date: 04-03-05
- Language: English
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₹671.06 or free with 30-day trial
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Platform
- Get Noticed in a Noisy World
- Written by: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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Overall0
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Performance0
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How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he...
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Platform
- Get Noticed in a Noisy World
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Release Date: 15-05-12
- Language: English
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₹1,175.42 or free with 30-day trial
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Written by: Ben McConnell, Jackie Huba
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Unabridged
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Overall0
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Release Date: 01-01-06
- Language: English
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₹655.38 or free with 30-day trial
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Frenemies
- The Epic Disruption of the Advertising Industry (and Everything Else)
- Written by: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...
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Frenemies
- The Epic Disruption of the Advertising Industry (and Everything Else)
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Release Date: 07-06-18
- Language: English
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₹1,331.30 or free with 30-day trial
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Written by: John Jantsch
- Narrated by: John Jantsch
- Length: 5 hrs and 30 mins
- Unabridged
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Overall0
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Performance0
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Read by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them...
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrated by: John Jantsch
- Length: 5 hrs and 30 mins
- Release Date: 21-09-21
- Language: English
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₹1,175.42 or free with 30-day trial
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Construyendo Marcas con Fans [Building Brands with Fans]
- Written by: Marcelo Borlando Marconi
- Narrated by: Jose Gregorio Quevedo
- Length: 4 hrs and 38 mins
- Unabridged
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En estos días, el marketing más rentable en el mundo es, sin lugar a dudas, convertir las marcas en íconos dignos de admiración. Aquellas que logren cautivar e involucrar a las personas para mantenerlas fieles, serán las triunfadoras en el complejo escenario competitivo actual. El resto se hundirá lentamente en el infierno de los Commodities. Pero ¿Cómo atraer a las personas para transformarlas en incondicionales nuestros? De eso se trata este audiolibro de convertir las marcas en referentes cargados de valor y a los clientes en devotos fans.
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Construyendo Marcas con Fans [Building Brands with Fans]
- Narrated by: Jose Gregorio Quevedo
- Length: 4 hrs and 38 mins
- Release Date: 23-10-20
- Language: spanish
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₹504.38 or free with 30-day trial
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22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Abridged
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Overall0
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Performance0
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Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...
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22 Immutable Laws of Branding
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Release Date: 28-07-05
- Language: English
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₹863.81 or free with 30-day trial
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Written by: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 1 hr and 47 mins
- Unabridged
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Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Narrated by: Marcia Yudkin
- Length: 1 hr and 47 mins
- Release Date: 15-12-11
- Language: English
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₹347.56 or free with 30-day trial
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