Showing results for "The Know" in Marketing & Sales

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

I Don't Know Who Needs To Hear This, hosted by website copywriter Amy Hanneke, is the small business podcast you need if you're TIRED of feeling like you're not doing enough in your business, like the bar is constantly getting higher, or like all the advice you get is to "just keep posting!" On this show, we're having closed-door conversations between business owners out loud - and bringing you along for it all.*NEW EPISODES ON TUESDAYS*

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

When it comes to having a profitable career in senior living sales, Kelly Singleton Myers knows that one trait stands above the rest: curiosity. The More You Know, the More You Close reveals how a deep sense of curiosity can transform your sales approach and lead to unprecedented success.

Know Pain, Know Gain: Entrepreneurship Made Real features fireside chats with leaders who have a story worth sharing and lessons worth hearing. Fans will gain insider insights and applicable takeaways about the entrepreneurial journey not found in MBA programs. We’ll cover their background and passions and explore their gristmill moments of entrepreneurship. Join us to explore and navigate the dark moments of entrepreneurship such as running out of money, spouse leaving, picking up side work, impostor syndrome, etc. as well the upsides such as best advice ever given, "what I know now that ...

Now You Know will transform the way you think about sales. Are you a sales achiever? Do you sometimes feel like you haven’t quite “figured it out”? Are you performing at the highest levels in your personal and professional life? If not, get ready, because Now You Know is an audiobook that will move you from an average salesperson, to a top 5% influential sales master!

Now You Know will transform the way you think about sales. Are you a sales achiever? Do you sometimes feel like you haven't quite figured it out? Are you performing at the highest levels in your personal and professional life? If not, get ready, because Now You Know is an audiobook that will move you from an average salesperson to a top 5 percent sales master! You can read and memorize all the pitches, scripts, and closing tips you want, but without applying these seven laws, you are destined for mediocrity at best.

Ready to launch or scale your online business? The Advice You Didn't Know You Needed is for entrepreneurs seeking actionable strategies and real-world advice.Each week, we deliver insights on:Online Business StrategyStartup FundamentalsDigital Marketing (SEO, social media, content, email, paid ads)E-commerce & Sales FunnelsPassive Income Ideas (affiliate, digital products, courses)Business Growth & ScalingEntrepreneur MindsetWebsite Development & SEOMonetization StrategiesJoin Drew as we break down complex concepts, and provide the clarity you need to navigate. Subscribe today!

Click to Know More is a podcast by Nine Degree that takes you behind the scenes of how brands grow, stories evolve, and industries transform. From real estate to retail, hospitality to finance—every episode features candid conversations with professionals who’ve redefined their fields.We talk marketing, branding, storytelling, tech, sales, and everything in between. Not just the wins. But the what-went-wrongs, the pivots, and the breakthroughs.If you're curious about how businesses actually work behind the glossy campaigns this one's for you.

Discussions with Change Makers, Entrepreneurs and Business people with a Passion and Purpose for Changing the way things are!

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Marketing strategist Britney Gardner explores the sweet spot between authenticity and marketing automation for online small business owners.