Future Brain

Brought to you by Penguin. Take control of your brain health with science-backed strategies to help you prevent cognitive decline and Alzheimer’s disease – whichever stage of life you’re in. We take care of our hearts and joints as we age – but what about our brains? With people...

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough. This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

The 20th anniversary edition of the definitive classic on defeating obsessive-compulsive behavior, with all-new material from the author. An estimated 5 million Americans suffer from obsessive-compulsive disorder (OCD) and live diminished lives in which they are compelled to obsess about...

In Change Your Brain Every Day psychiatrist and clinical neuroscientist Daniel Amen, MD, draws on over 40 years' clinical practice with tens of thousands of patients to give you the most effective daily habits he has seen that can help you improve your brain, master your mind, boost your memory, and make you feel happier, healthier, and more connected to those you love.

A "fascinating book" that will revolutionize our understanding of the brain and the future of AI (Financial Times) For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

A groundbreaking science-based guide to protecting your brain health for the long term. Whatever your age, having a healthy brain is the key to a happy and fulfilled life. Yet, for both young and old, diseases of the brain and mental health are the biggest killers in the 21st century. We all...

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Brain Power will explain the science behind what really affects our brains, as well as providing practical tips and exercises to improve and maintain brain function into old age. An essential guide for living better for longer. Packed full of exercises and practical tips to keep our most vital organ in shape, and breaking down the science between brain function and how sleep, exercise, diet and even socializing are imperative for maintaining our grey matter.

A manual for relating to the brain in a revolutionary new way, Super Brain shows you how to use your brain as a gateway for achieving health, happiness, and spiritual growth. Two pioneers, bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one...

Penguin presents the unabridged, downloadable audiobook edition of The Future of the Mind by Michio Kaku, The international bestselling author of Physics of the Impossible. Read by the actor Feodor Chin. Recording memories, mind reading, videotaping our dreams, mind control, avatars, and...

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer.

From the bestselling author of Waking Up and The End of Faith, a collection of the best conversations from his wildly popular, often controversial podcast, Making Sense. “Civilization rests on a series of successful conversations.” —Sam Harris Sam Harris—neuroscientist, philosopher, and...

A psychologist confronts our pervasive misunderstanding of anxiety and presents a powerful new framework for reimagining and reclaiming the confounding emotion as the advantage it evolved to be. We taught people that anxiety is dangerous and damaging, and that the solution to its pain is to...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

World Brain is a collection of essays and addresses by the English science fiction pioneer, social reformer, evolutionary biologist and historian H. G. Wells, dating from the period of 1936–1938. Throughout the book, Wells describes his vision of the World Brain: a new, free, synthetic, authoritative, permanent “World Encyclopedia” that could help world citizens make the best use of universal information resources and make the best contribution to world peace.

Brought to you by Penguin. A brilliant young neuroscientist explains how to preserve our minds indefinitely, enabling future generations to choose to revive us Just as surgeons once believed pain was good for their patients, some argue today that death brings meaning to life. But given humans...