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Successful entrepreneur Richard Koch defines Star Businesses as startups that work in such high-growth areas that they rise to the top, quickly becoming leaders. In The Star Principle Koch shares with listeners how they can become involved with a Star business, and get rich! Richard Aspel's virile and accessible performance takes this audiobook to the next level. While listeners are working out, commuting, or waiting in line at the post office, they can learn how to change their lives by using the secrets of these businesses as told by a leader in the field.

Publisher's Summary

From the best-selling author of acclaimed business books, The 80/20 Principle and The 80/20 Individual (both published in audio by Bolinda), comes a book that shares the secrets of his success so that you, too, can identify and enrich yourself from "Stars".

Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.

This is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses, and valuable share options.

Whoever you are, identifying and investing in Stars will make your life much sweeter and richer in every way.

©2008 Richard Koch (P)2009 Bolinda Publishing

What listeners say about The Star Principle

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    5 out of 5 stars
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  • Lorcan McNeela
  • 28-10-14

Makes perfect sense

Any additional comments?

I'm not sure why this book didn't have more reviews and more sales, I very nearly didn't buy it but I'm glad I did. I guess it's very hard to prove the theory set forth so people have to take the authors word and his five successes as prove. But the bottom line is there's no point in wasting your time on a business that doesn't have the potential to be a star so take your time before jumping into anything that could possibly be mediocre and very hard work for little reward. You can't argue with that, it's almost common sense yet the majority of people don't realize it. The other side is that Star's are more risky as they are generally unproven concepts but the author does advise careful research into your new niche market before acting. I really can't find fault in this book, it is flawless. One of the top ten business books I've read. The author is a genius! Thanks for writing this.

5 people found this helpful

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  • Jesse Stoddard
  • 12-08-18

Mind-Blowing Concept Right Under Our Noses All Along

This is another big win by Richard Koch; perhaps his best ever. I think most people can intuitively understand this concept without reading a book like, this but Mr. Koch is the first to illuminate all of the many facets and details surrounding the topic. His deep dive into the star principle has inspired me to want to create or be a part of my own star. I think this might be the secret to business success, and possibly professional success, all encapsulated into one book. Why reinvent the wheel? It might be because you need to innovate in order to find a new wave to ride into success—and this book shows the way.

1 person found this helpful

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  • R. Koehler
  • 13-11-20

Great book!

This was very interesting to listen to and provided great information. I am going to look for more by this author. The reader was one of the best I have heard.

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  • Amin
  • 23-01-20

Avrg

Average, with couple good ideas. Feeds into the start up scene and would be interesting for beginners.

PS: Author said he never visited a website of one of his venture capital investments for 3 years, but still invested couple hundred grand.

Then he invested in a restaurant business, which is notorious for its non scalability, without substantial CapEx for franchising. After that beer bis, which is overcrowded even in Africa, and on and on.
Luck could not be a strategy.

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  • Jburgess01
  • 07-02-18

Has value but not in the league of 80/20 rule.

What disappointed you about The Star Principle?

Maybe I was expecting more form the guy who penned the 80/20 rule. He gets beyond the principle when he refers to his own endeavors as being in the "Star League" considering the comparisons are dated and may not have stood the test of time.

Has The Star Principle turned you off from other books in this genre?

No. It is just less than expected I expected from Richard Koch. Business and help information can be derived but it does not simply come off the narrative of the pages. It has no bearing on other books.

Would you be willing to try another one of Richard Aspel’s performances?

Not really. He did the text no real favors.

You didn’t love this book... but did it have any redeeming qualities?

For sure does have valid and factual blueprint for business purposes. However, you will need to outline and develop your own application of the information

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  • Doctqy
  • 10-02-16

A Five Star Read

An excellent concept for any seriously minded investor or business person wanting to make sound financial gains. The essentials are well- described with plenty of case studies and anecdotal evidence to support. I liked the clear and expressive manner of the presentation. I would recommend this book to anyone interested in making sound financial investments in the short & long term.

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  • Oneil Lindo
  • 08-02-16

Game changer!!

Great book for the entrepreneur or the investor Who wants to play at another level.

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  • Jon F.
  • 11-07-15

Richard Koch makes my head spin and my heart.

So glad to be a business founder and owner. Now I need to make it a star.

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  • Angus Lyon
  • 06-11-19

All hype and no content

I quit listening to this half way through. Very very repetitive and no tools on how to use what info there is into action