This week, Kevin and Rachel chat with Ben Labay, Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quantifying experiences and gut feelings into value propositions to make big changes in your organization.

Learn more about T3 Custom at ⁠t3custom.com⁠ and speakMoney at ⁠speakmoney.xyz⁠

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Everyone has heard the saying that a piece of content has nine lives. Some call that repurposing, others say refreshing, but we call it atomization. This week, Kevin and Rachel are joined by Charles Samuel, our VP of Digital Strategy at T3 Custom, to discuss what atomizing content is and why it’s an essential part of any content distribution strategy. We also cover why “repurposing content” is an outdated term and how you should think about it instead.

Learn more about T3 Custom at t3custom.com and speakMoney at speakmoney.xyz

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This week, Kevin and Rachel chat with Tory Kindlick, VP Demand Generation at Refine Labs, about the principles of building a culture of experimentation through strategic budget and hiring decisions. Of course, we also took the time to pick Tory’s brain on the state of demand gen today, covering the importance of self-reported attribution and rethinking content ROI.

Learn more about speakMoney at speakmoney.xyz

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The last few months have shown us that AI technologies have hit the tipping point and gone mainstream—especially in marketing use cases.

The value of utilizing AI is clear, but this revolutionary technology presents many ethical questions we must consider. In this episode, Kevin is joined by Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss the responsible use of AI by marketers.

• Learn more about speakMoney at speakmoney.xyz
• Theme music by Cake Without Candles
• Check out Data Quality Camp on Slack.

In this episode of Hello, Content! Kevin chatted with Chad Sanderson, Chief Operator at Data Quality Camp about all things data with a side of AI and machine learning. They cover the role of data in your marketing strategies, how Chad grew his LinkedIn following to 40k in one year, data contracts, and why quality data is imperative for AI and ML models.

• Learn more about speakMoney at speakmoney.xyz
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• Check out Data Quality Camp on Slack.

This week, host Kevin Lund talks with Alex Birkett, Co-founder at Omniscient Digital, and Carlos Hidalgo, former Chief Revenue Officer at Demand Spring about strategies for marketing during a recession.

They give tips and strategies for marketing leaders on everything from budget allocation to leading your team through uncertain times.

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In this episode, Kevin Lund is joined by Writer CEO May Habib to talk about using in content workflows, common hesitancies with AI software adoption, and the implications of generative AI for content writers, editors, and strategists.

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In this episode, Kevin Lund sits down with Gia Lee of NinetyEight, an agency that specializes in connecting brands with Gen Z. They debunk common stereotypes about Gen Z, using TikTok comments to your advantage, and why Gen Z may not be all-in on the metaverse.

Learn more about speakMoney at speakmoney.xyz

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