About Janet Falk: Janet Falk brings over three decades of seasoned expertise in communications, serving as Chief Strategist at Falk Communications and Research. Specializing in Media Relations and Marketing Communications, she empowers attorneys at small law firms to attract new clients, maintain client relationships, and strategically pressure opposing counsel through impactful news stories. With a background spanning in-house roles, consulting, and agency work, Janet's track record includes securing front-page features and interviews in top-tier publications, and driving substantial business growth for her clients.

In this episode, Ted and Janet Falk discuss:

• Building credibility, media exposure, and growth
• Crafting effective PR strategies for attorneys
• The impact of timely press releases in high-profile cases
• Protecting clients amid media scrutiny

Key Takeaways:

• Effective media strategy can significantly impact legal outcomes, as seen in cases where proactive PR efforts not only generated buzz but also influenced swift settlement talks.
• Understanding the intersection of law and media can be crucial for attorneys and clients alike, highlighting the importance of strategic communication in legal proceedings for favorable outcomes and reputation management.
• When networking, focus on adding value to others by sharing relevant information and following up strategically to build meaningful relationships that go beyond initial interactions.
• Utilize strategic networking opportunities like industry conferences and bar associations to stay updated, reconnect with contacts, and build new relationships, emphasizing the importance of planning in advance for meaningful interactions and follow-ups.

"The truth is it's good if you know a reporter, but if you don't have a story, that's not going to help you. If you don't know the reporter and you do have a story, then they will be interested in hearing from you." — Janet Falk

Connect with Janet Falk:

Website: https://janetlfalk.com/

Email: janet@janetlfalk.com

LinkedIn: https://www.linkedin.com/in/janetlfalk/

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Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the growth of a Philadelphia-based injury law firm has equipped him with the expertise to help small and medium-sized law firms multiply their revenue. Leveraging insights gained from managing $250 million in annual advertising budgets, Bo and his co-founder, Jake Barufkin, specialize in scaling digital ad revenue and ROI for their clients, bringing brands to 9+ figures in online ad revenue.

In this episode, Ted and Bo Royal discuss:

• From PPC career beginnings to agency ownership
• Navigating the challenges of entrepreneurship
• Strategies for PPC success in the legal industry
• The evolving landscape of PPC marketing

Key Takeaways:

• Bo's journey into the PPC world, culminating in founding Pareto PPC, highlights the power of the Pareto Principle - 20% of efforts yielding 80% of results.
• As PPC evolves, automation will become more prevalent, shifting the focus from technical tasks to strategic marketing initiatives.
• With diverse tactics like OTT and social ads, tracking ROI becomes challenging, necessitating a holistic approach that considers trends in direct traffic, branded searches, and organic traffic.
• The prospect of Google acquiring HubSpot hints at a future where the tech giant offers end-to-end marketing solutions, from first impression to purchase, transforming the digital marketing landscape.
• The future of PPC professionals lies in being proficient marketers who leverage data for strategic decision-making rather than solely focusing on technical platform operations.

"I tell my team this all the time. Most of the impactful work that a PPC marketer does today actually doesn't happen within the platform. It happens outside the platform." — Bo Royal

Connect with Bo Royal:

Website: https://paretoppc.com/ & https://legal.paretoppc.com/

Email: bo@paretoppc.com

YouTube: https://www.youtube.com/@ParetoLegal

LinkedIn: https://www.linkedin.com/in/bo-royal/

Instagram: https://www.instagram.com/paretolegal/

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Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize on current SEO trends. With a focus on enhancing client portfolios and optimizing content management, backlinking, and reporting initiatives, she ensures law firms in competitive markets stand out on Google search results, ultimately driving increased business opportunities.

In this episode, Ted and Lindsey Busfield discuss:

• The importance of SEO for law firms
• The complexities of digital marketing
• Strategies for effective SEO in the legal industry
• Future trends in legal digital marketing

Key Takeaways:

• SEO for lawyers is about helping their websites rank higher on Google by aligning content with user queries and establishing credibility through backlinks, which together make up 80% of SEO efforts.
• Google prioritizes connecting users with accurate information, making content development crucial for law firms to address common legal questions effectively.
• While SEO is crucial for long-term visibility, alternative strategies like Local Service Ads (LSAs) and PPC advertising exist, but they come with their own challenges, such as LSAs' inconsistency and PPC's high costs and low conversion rates.
• SEO is an ongoing effort, not a one-time fix, with ethical practices and human-generated content prevailing over shortcuts or AI-generated content in the long term.

"SEO is definitely a long-term game. There is no silver bullet to get you to rank first on Google, so it does take some time, and that is going to depend largely on your market." — Lindsey Busfield

Connect with Lindsey Busfield:

Website: http://www.optimizemyfirm.com/

Email: lindsey@optimizemyfirm.com

Show: https://podcasts.apple.com/us/podcast/personal-injury-marketing-minute/id1536073987

LinkedIn: https://www.linkedin.com/in/lindsey-busfield/

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Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Ely Cohn: Ely Cohn, a seasoned professional with 14 years of experience in Enterprise SaaS, is currently the Chief Commercial Officer at SmartDepo. Holding both a B.A. and M.B.A. from the University of Texas at Austin, Ely has dedicated his career to supporting the growth of young companies. At SmartDepo, a cutting-edge legal tech firm, Ely leads commercial efforts for their state-of-the-art deposition summary platform, which utilizes AI and proprietary technology to deliver accurate and rapid summaries for law firms nationwide.

In this episode, Ted and Ely Cohn discuss:

• Revolutionizing legal summarization with AI
• SmartDepo's 16-step patent-pending process
• The benefits of SmartDepo's multi-deposition feature
• SmartDepo's approach to fundraising and market validation

Key Takeaways:

• SmartDepo uses AI and proprietary technology to rapidly produce accurate deposition summaries, saving law firms time and money with a state-of-the-art solution for lawyers nationwide.
• By leveraging a 16-step patent-pending process, SmartDepo offers a unique platform that provides law firms with comprehensive, accurate, and cost-effective deposition summaries, addressing a critical pain point in the legal process and setting itself apart in the market.
• SmartDepo's multi-deposition feature, set to release in the next two to three weeks, represents a unique advantage for their company, marking the first public mention of this groundbreaking development.
• Ely highlights the unique product-market fit of SmartDepo, emphasizing its ability to address legal firms of all sizes and specialties, streamlining manual tasks, and enabling higher-level legal analysis, showcasing the company's market validation and potential for growth. 

"We are shifting their focus from very manual grunt work like looking at a deposition transcript and finding page and line citations to associate with topics. That is grunt work - they shouldn't be spending their time doing that." — Ely Cohn

Connect with Ely Cohn: 

Website: www.smartdepo.law (Get a free deposition summary)

Email: ely@smartdepo.co (Get a free thematic summary and a comprehensive page line summary)

LinkedIn:https://www.linkedin.com/in/elycohn/  and https://www.linkedin.com/company/smartdepoai/

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Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Ryan Klein: With a proven track record in crafting and executing strategic digital marketing initiatives, Ryan Klein is a dedicated professional committed to driving measurable results for his clients in the ever-evolving landscape of the digital revolution. In 2014, he founded Market My Market, a company with a mission to enhance the digital marketing efforts of law firms. Recognized as a thought leader in go-to-market methodologies, Ryan has successfully transformed marketing organizations, focusing on metrics-driven profit centers. Beyond his career achievements, Ryan fosters a collaborative culture at Market My Market, where success is intertwined with client success. 

In this episode, Ted and Ryan Klein discuss:

• Exploring marketing strategies through a consultative approach
• Navigating the landscape of SEO and content marketing
• Navigating competition in marketing agencies
• Evaluating law firm brand recognition

Key Takeaways:

• Market My Market's approach focuses on a consultative, strategic SEO strategy, emphasizing Google Business Profiles and unique market opportunities, with a hands-on approach tailored to individual markets and opportunities.
• The use of AI-generated content, particularly ChatGPT, is acknowledged as significant for auditing and editing purposes, but the emphasis remains on the importance of high-quality, human-created content for effective digital marketing.
• In a competitive market, Market My Market focuses on differentiating itself by emphasizing transparent partnerships, leveraging historical data for projections, and showcasing unique project approaches.
• Ryan and his team employ diverse methods, including Google Search Console, focus groups, and client interviews, to assess a law firm's brand recognition, effectively using qualitative and quantitative data for comprehensive insights.

"[AI will] never replace a talented, competent writer, but it's really going to make their own lives easier, as it already has." — Ryan Klein

Connect with Ryan Klein: 

Website: https://www.marketmymarket.com/

Email: ryan@marketmymarket.com

LinkedIn: https://www.linkedin.com/company/market-my-market

Facebook: https://www.facebook.com/marketmymarket/

Instagram: https://www.instagram.com/marketmymarket/

Traffic to Leads Information and links

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About Nalini Prasad: Nalini Prasad is Chief Strategy Officer at BluShark Digital, implementing cutting-edge strategies across the four fundamentals of digital marketing – sophisticated content creation, innovative link-building, savvy technical optimization, and dynamic local SEO. Passionate about aiding attorneys in firm growth, Nalini speaks at around 30 legal events yearly, focusing on merging trending SEO strategies with firm operations. Having moved from Florida to DC 17 years ago, Nalini balances her professional life by enjoying time with her kids, attending sporting events, road-tripping, listening to country music, savoring scotch, and engaging in various bets when not immersed in the digital realm.

In this episode, Ted and Nalini Prasad discuss:

• Digital marketing strategies for small law firms
• Tracking marketing efforts for law firm growth
• Personnel training in optimizing digital marketing
• Delegation for business growth in small law firms

Key Takeaways:

• Nalini and a group of women established The League to fulfill the need for a strong support system for women in the legal field, offering a space for networking, mentorship, and discussions on various topics.
• Highlighting the cost efficiency of Local Service Ads (LSAs) for law firms, the focus is on the importance of strategically crafted pay-per-click (PPC) campaigns designed for specific practice areas.
• Nalini also underscores the significance of local search, with a focus on optimizing Google Business Profiles for the Local 3-Pack. Additionally, link building is recognized as a crucial element, stressing the need for high-quality links and creative strategies.
• When aiming for growth, Nalini highlights the significance of ongoing personnel training, meticulous tracking of metrics to make informed decisions, and the crucial ability to delegate effectively. These elements form the foundation for sustainable and strategic business expansion.

"A lot of lawyers who are running a business just don't know how to delegate because we're all type-A personalities. As you build businesses, I think it is most important that you have to be able to delegate, and you cannot work on your business if you're constantly working in your business. So, if you want to grow it, you need to delegate." — Nalini Prasad

Connect with Nalini Prasad: 

Websites: https://blusharkdigital.com/ & https://theleague.law/

Email: nalini@blusharkdigital.com

LinkedIn: https://www.linkedin.com/in/nalini-prasad1/

Traffic to Leads Information and links

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Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.