Showing results for "Research" in Business & Careers
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Written by: Pooja Agnihotri
- Narrated by: Andrew Doyle
- Length: 48 mins
- Unabridged
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Overall1
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Performance1
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Story1
The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Narrated by: Andrew Doyle
- Length: 48 mins
- Release Date: 11-10-21
- Language: English
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₹234.00 or free with 30-day trial
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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The Science of Mindfulness
- A Research-Based Path to Well-Being
- Written by: Ronald Siegel, The Great Courses
- Narrated by: Ronald Siegel
- Length: 13 hrs and 53 mins
- Original Recording
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Overall4
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Performance4
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Story4
Ever noticed that trying to calm down often produces more agitation? Or that real fulfillment can be elusive, despite living a successful life? Often, such difficulties stem from the human brain's hardwired tendency to seek pleasure and avoid pain. Modern science demonstrates that this survival mechanism served the needs of our earliest ancestors, but is at the root of many problems that we face today, such as depression, compulsive and addictive behaviors, chronic pain, and stress and anxiety.
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Comprehensive, Easy to follow, Fascinating
- By Alok Asthana on 15-10-24
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The Science of Mindfulness
- A Research-Based Path to Well-Being
- Narrated by: Ronald Siegel
- Series: The Great Courses: Better Living
- Length: 13 hrs and 53 mins
- Release Date: 22-08-14
- Language: English
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₹1,171.00 or free with 30-day trial
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall9
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Performance8
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Story7
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release Date: 18-05-21
- Language: English
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₹1,172.00 or free with 30-day trial
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Publish Your Book
- Proven Strategies and Resources for the Enterprising Author
- Written by: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 9 hrs and 6 mins
- Unabridged
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Overall0
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Performance0
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Story0
No aspiring author should be without this invaluable guide to the book publishing process. Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry.
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Publish Your Book
- Proven Strategies and Resources for the Enterprising Author
- Narrated by: Carol Kilgore
- Length: 9 hrs and 6 mins
- Release Date: 28-01-13
- Language: English
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₹668.00 or free with 30-day trial
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How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships
- Written by: Leil Lowndes
- Narrated by: Joyce Bean, Leil Lowndes
- Length: 8 hrs and 59 mins
- Unabridged
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Overall1,161
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Performance922
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Story920
What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
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very good book
- By SKG on 17-11-19
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How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships
- Narrated by: Joyce Bean, Leil Lowndes
- Length: 8 hrs and 59 mins
- Release Date: 01-09-15
- Language: English
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₹844.00 or free with 30-day trial
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Overall10
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Performance9
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Story9
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Lessons are kept to the point and precise.
- By Anonymous User on 13-08-23
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release Date: 06-08-19
- Language: English
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₹469.00 or free with 30-day trial
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall534
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Performance422
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Story425
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release Date: 22-01-14
- Language: English
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₹501.00 or free with 30-day trial
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Essential Grammar, 3rd Revised Edition
- A Write It Well Guide
- Written by: Natasha Terk
- Narrated by: Emily Durante
- Length: 6 hrs and 24 mins
- Unabridged
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Overall7
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Performance6
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Story6
Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.
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Essential Grammar, 3rd Revised Edition
- A Write It Well Guide
- Narrated by: Emily Durante
- Length: 6 hrs and 24 mins
- Release Date: 06-11-18
- Language: English
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₹469.00 or free with 30-day trial
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Written by: Vic Johnson
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Unabridged
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Overall7
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Performance6
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Story6
“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
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Great Book for 1st time Writers
- By Anonymous User on 16-10-25
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Release Date: 11-04-13
- Language: English
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₹93.00 or free with 30-day trial
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Business Writing for Dummies
- 3rd Edition
- Written by: Natalie Canavor
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
- Unabridged
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Overall0
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Performance0
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.
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Business Writing for Dummies
- 3rd Edition
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
- Release Date: 23-04-21
- Language: English
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₹703.00 or free with 30-day trial
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Magnetic Story Selling
- Written by: Dan Kennedy, Russell Brunson
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Unabridged
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Overall0
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Performance0
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In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.
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Magnetic Story Selling
- Narrated by: Dan Kennedy, Russell Brunson
- Series: Nightingale-Conant: Sales Training
- Length: 27 hrs and 44 mins
- Release Date: 06-11-25
- Language: English
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₹1,273.00 or free with 30-day trial
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Exploratory Writing
- Everyday Magic for Life and Work
- Written by: Alison Jones
- Narrated by: Alison Jones
- Length: 4 hrs and 43 mins
- Unabridged
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Overall0
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Performance0
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Story0
Forget everything you think you know about writing and get ready to discover a transformational approach for wellbeing, productivity, better relationships and more creative thinking, in just 6 minutes a day.
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Exploratory Writing
- Everyday Magic for Life and Work
- Narrated by: Alison Jones
- Length: 4 hrs and 43 mins
- Release Date: 18-11-25
- Language: English
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₹516.00 or free with 30-day trial
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall116
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Performance94
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Story94
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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To the point
- By Yagnesh on 26-07-20
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release Date: 01-12-17
- Language: English
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₹233.00 or free with 30-day trial
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Written by: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Overall4
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Performance4
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Story4
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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loved it
- By pooja on 11-09-22
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release Date: 13-09-16
- Language: English
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₹668.00 or free with 30-day trial
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall39
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Performance32
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Story32
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release Date: 04-02-14
- Language: English
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₹668.00 or free with 30-day trial
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Sustainability Now
- Written by: MSCI ESG Research LLC
- Original Recording
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Overall1
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Performance1
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Story1
News and investment research brought to you weekly covering major market trends and new research insights. With topics ranging from climate impact on investment portfolios, corporate actions, trending investment topics, and emerging sustainability issues, hosts Mike Disabato and Bentley Kaplan of MSCI ESG Research walk through the latest news and research that is top of mind for the week.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall20
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Performance14
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Story15
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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must read for any modern day product manager
- By Girish on 10-09-24
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release Date: 28-10-19
- Language: English
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₹501.00 or free with 30-day trial
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- Written by: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
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Overall6
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Performance6
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Story6
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Release Date: 14-03-23
- Language: English
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₹703.00 or free with 30-day trial
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall5
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Performance5
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Story5
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Seems like AI generated book
- By Alex on 22-08-24
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release Date: 19-12-23
- Language: English
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₹305.00 or free with 30-day trial
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